Google Ads Performance Expert | Helped 50+ eCommerce & Lead Generation B2B/B2C Businesses

Md Arifur Rahman Bitu  • Peerlist

Trufairs is (Home Decor &amp; Furniture) a Shopify-based Dropshipping store that was struggling for over a year without getting a single sale. I didn’t just run Google Ads, I worked from the ground up with the growth aspect of the entire business in mind. First, I realized that the website was not conversion-friendly and made the necessary changes to the Call to Action, Product Page, and Checkout Flow, that is, CRO (Conversion Rate Optimization). Then, I spent two weeks building an organic audience for the brand with Video and Display Campaigns and collecting some necessary data. Based on that data, I launched two different Performance Max campaigns with Product Feed One was an Asset-based campaign, targeting the Sectional Sofa product The other was a Feed-only campaign, which included all products Feed Alhamdulillah's Results: First sale within 14 days of campaign launch A total of 25 sales were made within 19 days, totaling $13k+ This success came through step-by-step strategic changes I didn’t just sit around running the campaign. I analyzed each metric in depth. I tracked user behavior with GA4 and Microsoft Clarity, analyzed that data, and made decisions, when to run which ads, which pages to change, how to shift budgets. I believe that sales don’t come just by running ads. It takes a lot of research, analysis, and making the right decisions. The Trufairs project was a great experience for me, where I was able to transform a store from zero to a profitable one.

Google Ads Management

Google Ads Manage & Planning Strategy Develop

Achieved over 500% ROAS through strategic advertising efforts across Google and Facebook platforms. Managed complete campaign setup, optimization, and conversion tracking for eCommerce businesses. Key contributions: Pixel setup and troubleshooting Successfully implemented and resolved Meta Pixel and Google Ads conversion tracking issues to ensure accurate event tracking and reporting. Google Ads campaign development Created and optimized high-performing campaigns with a focus on improving Quality Score and reducing cost per click through advanced keyword research, compelling ad copy, and effective audience targeting. Facebook Ads campaign strategy Planned and managed full-funnel Facebook ad campaigns including top, middle, and bottom of the funnel approaches to increase conversions and scale profitable audiences. Conversion tracking and optimization Configured enhanced conversion tracking for both Google and Meta platforms to accurately measure ROAS and continuously improve campaign performance. Results Consistently delivered over 500% ROAS Significantly increased product sales through targeted advertising Used data-driven strategies to maximize return on investment