Achieved over 500% ROAS through strategic advertising efforts across Google and Facebook platforms. Managed complete campaign setup, optimization, and conversion tracking for eCommerce businesses. Key contributions: Pixel setup and troubleshooting Successfully implemented and resolved Meta Pixel and Google Ads conversion tracking issues to ensure accurate event tracking and reporting. Google Ads campaign development Created and optimized high-performing campaigns with a focus on improving Quality Score and reducing cost per click through advanced keyword research, compelling ad copy, and effective audience targeting. Facebook Ads campaign strategy Planned and managed full-funnel Facebook ad campaigns including top, middle, and bottom of the funnel approaches to increase conversions and scale profitable audiences. Conversion tracking and optimization Configured enhanced conversion tracking for both Google and Meta platforms to accurately measure ROAS and continuously improve campaign performance. Results Consistently delivered over 500% ROAS Significantly increased product sales through targeted advertising Used data-driven strategies to maximize return on investment