Passionate about product building, marketing, and psychology, I currently work in the marketing team at PowerUp Money.

Harshit Sharma  • Peerlist

Please click on this notion <a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="https://www.notion.so/Cult-Fit-11bdcb44a9818073b9cbd3f1076aeb31">link</a> to access the B2B sales strategy.

B2B Sales Strategy for Cult Fit

Co-led a team that developed Generative AI-based gifting solutions for Accenture's Futurecast event. We created custom designs for each guest attending the event, based on their personality traits and interests. The designs were created with the help of Generative AI. These designs were then printed on glass phone stands.

Accenture GenAI Products

We launched an online cohort for freelancers and agency owners. This is a 4 week online cohort which teaches people to get high paying clients and scale their freelance business. Contributions1) Built the GTM of the course from 0 to 1 2) Led the team of designers and developers to create a premium landing page3) Built an organic funnel to reduce or CAC. 4) Organised offline and online events to increase awareness.

7 Figure Freelancing Cohort

We are building an online music streaming platform for a music label called as Symphony Masala. Through this website users can stream their original songs and also download a sample of it. They can also contact the music label if they want to rent this song or purchase it. We want to create a very premium experience for the users as it's a global website with its users mainly based in the United States. We are also building a 3D section on the website to make it more premium and position the brand above their competition.

Symphony Masala

We made an AI led website for boAt on the occasion of rakshabandhan. Users can get their custom rakhi video by Gulshan Grover by entering their names on the website. We shot a video by Gulshan Grover and then trained the machine learning model to make it feasible for Indian names. People just had to enter their names and in a matter of a minute they can get a video where Gulshan Grover is wishing them personally on Rakshabandhan.

Bond with Boat

We created a website for Citizen Stack organisation for their event in the United Nations. Citizen Stack is an Indian organisation that is building products for digital India initiative. This website was important for their event in the UN as dignitaries from all around thje globe were going to attend the session and they needed a minimal and a functional website to make their mark in the event. We led this project from end to end and created a beautiful landing page for them.

Citizen Stack Website

We built a website for boAt during IPL, our idea was to let the users enter the locker rooms of their favourite IPL teams. We can't give them physical access but we can let them enter it virtually. We created a virtual 2D locker rooms of RCB and GT IPL teams, people can enter the locker rooms and play games. We even built a leaderboard so users can compete with each other and win boAt products as prices. This made the whole experience very engaging and increased the touchpoints for the brand.

Be a boAt head website

I led the team that created this AR filter creation for the Zepto Bags. Zepto wanted to connect deeper with their target market by offering design elements on their bags. We took their designs and created these fun animations and then later converted them into AR filters. The ideation about the animations and development of AR filters was done by our team. This AR filter was used by 10L+ users and it gained significant traction on social media too, we made sure that our product is robust enough to serve concurrent users and it maintains the shareability factor.

Zepto Augmented Reality

Collaboration with Nikhil Kamath

Worked on the promotion of Liquide App's latest offerings.

Campaign for Liquide App

Understand the art behind the whole storytelling process.

We are all stories in the end

A thread explaining how short form content can help accelerate your growth on social media.

Case Study: Short form content

I made this small clip on how Humans and ChatGPT have something in common. It got a great response from tech bros.

Four reasons you are ChatGPT

This is a blog showcaing my skills as a content writer.