I led the team that created this AR filter creation for the Zepto Bags. Zepto wanted to connect deeper with their target market by offering design elements on their bags. We took their designs and created these fun animations and then later converted them into AR filters.

The ideation about the animations and development of AR filters was done by our team.

This AR filter was used by 10L+ users and it gained significant traction on social media too, we made sure that our product is robust enough to serve concurrent users and it maintains the shareability factor.