We built a website for boAt during IPL, our idea was to let the users enter the locker rooms of their favourite IPL teams. We can't give them physical access but we can let them enter it virtually.

We created a virtual 2D locker rooms of RCB and GT IPL teams, people can enter the locker rooms and play games.

We even built a leaderboard so users can compete with each other and win boAt products as prices.

This made the whole experience very engaging and increased the touchpoints for the brand.