This is a Summary of Nir Eyal's HOOKED: Proven Strategies for Getting Up to Speed Faster and Smarter How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The #1 Best Seller answers these questions (and many more) by explaining the Hook Model-a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder-not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. This summary is available in a variety of formats, and is aimed for those who want to capture the gist of the book but don't have the current time to devour all 256 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. It fills the gap, making you understand more while enhancing your reading experience. This is a summary that is not intended to be used without reference to the original book.

Nir Eyal's Hooked

Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing down–to–earth approaches that deliver big impact over time–consuming, needlessly complex techniques. This updated classic remains a comprehensive and essential guide for UX and product designers everywhere—you'll accomplish a lot more with a lot less. Who Should Read This Book? The techniques and advice in this book are applicable to anyone who is just starting out in user experience, as well as seasoned practitioners who have been in the field for years. In addition, anyone who read the first edition will appreciate this updated edition that features loads of new material that has changed over the past 10 years. There are tips, tools, and techniques throughout the book to improve your performance. The various methods detail exactly how to handle a variety of situations—from the timing involved, the materials, when to use that information, and how to try it out. Look for real–life sidebars from the authors, as well as experts in the field. This book applies to a team of one or a team of many. Takeaways The first section covers the philosophy of the UX team of one—why you do it, how you build support, how to identify common challenges, and how to keep growing. The second section of the book, "Practice," gives you tools and techniques for managing this balancing act with detailed methods. The 25 up–to–date methods in Part II prompt a question about a specific topic, answer the question, give the average time it will take to deal with the issue, tell you when to use this material, and give you instructions for "Trying It Out". You can learn about working conditions that a team of one often experiences. The book addresses difficult situations that UX practitioners often encounter (for example, the need for speed in corporate environments. Be sure to review the UX Value Loop[TM] that Joe created to define UX. Check out sidebars that highlight some of Joe and Leah's personal real–life experiences. The end of each chapter tells you what to do if you can "only do one thing" Finally, notes and tips give you handy techniques and tools to use in your own practice.

The User Experience Team of One

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, youâ??ll learn how to get support from people who have influence over the project with the goal of creating the best user experience. Walk through the process of preparing and presenting your designs Understand stakeholder perspectives and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and strategies for expressing the most effective response to feedback Create the right documentation for your decisions to avoid repeated conversations Learn why following through is just as important as the meeting itself

Articulating Design Decisions

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The landscape has changed in three ways: technology got its hands on some steroids, we use tiny computers that we carry around with us all the time, and they’re phones, too. #2 The Web itself has improved over the years. In 2000, not many people understood the importance of usability. Now, thanks in large part to Steve Jobs, almost everyone understands that it’s important, even if they’re still not entirely sure what it is.

Chris Turner

Principal Design Leader | Fintech Strategy & DesignOps | Delivering ROI through FCA-compliant UX.