Principal Design Leader | Fintech Strategy & DesignOps | Delivering ROI through FCA-compliant UX.

Chris Turner  • Peerlist

<p>The BreakdownI identified that the primary hurdle wasn't the reservation process itself, but the initiation. Users were interested in the vehicles, but the "hero" action felt static and disconnected from their immediate context. I designed a multi-variant system that shifts its strategy based on time-of-day and user <a href="https://intent.Social" target="_blank" rel="noreferrer nofollow">intent.Social</a> Proof &amp; Urgency: Integrated real-time data and "active viewer" counts to drive immediate engagement during peak hours.24/7 Lead Capture: Implemented "After-Hours" fallback logic, such as "Early Bird" incentives and "First Appointment" reservations, to keep the lead engine running when the showroom is closed.Friction Reduction: Added contextual tooltips to clarify the "what happens next" phase, removing the anxiety of online financial commitments.The ResultThis wasn't just a UI tweak; it was a psychological shift. We transformed a static button into a context-aware tool that bridges the gap between digital browsing and physical sales.</p>