Product Manager

Karthik Srinivasan  • Peerlist

Product: VOD (Subscription/Transaction) Service 

Customer: Android, Blackberry & Java phone users in Emerging Markets who consume <200MB data in a month and are not able to afford data charges for video services; Content Providers looking to reach the next billion

Differentiation: Off-Peak downloads; Data pricing bundled with content or minutes based billing (like voice packs); Local & International Content

Significant features: Minute based & Subscription billings, Off-Peak Downloads; Rental Model; Customizable Pages for CPs; User Generated Content; Gamification & Recommendations

Performance: 100K+ downloads of the app; Incremental revenue of 50K Rands; WeeklyRepeat Usage of 65%, all within 30 days in just South Africa

Video On Demand Service with 'Duration' based Billing

Product: Multi Platform, Multi Channel Apps Store

Customer: Android & Feature phone users in Emerging Markets (~50% of Android users being out of Google Ecosystem with no Google Play) with no credit cards; Developers looking for reach beyond Google Play

Differentiation: Micro Transactions through operator billing, including Subscriptions & In-App purchases, Phone Number based authentication

Significant features: Universal Search, Links to multiple apps stores, SMS Search, Social Recommendations, Apps Comparison & Trial, Follow, Gifting & ODCs for low end phones

Performance: Data Revenue grew 67%, Clocked quarterly downloads of 10 million, Reduced churn by 20%, Achieved 40% Repeat Visitors and had 0.91 Downloads-per-Visit