Product: Multi Platform, Multi Channel Apps Store Customer: Android & Feature phone users in Emerging Markets (~50% of Android users being out of Google Ecosystem with no Google Play) with no credit cards; Developers looking for reach beyond Google Play Differentiation: Micro Transactions through operator billing, including Subscriptions & In-App purchases, Phone Number based authentication Significant features: Universal Search, Links to multiple apps stores, SMS Search, Social Recommendations, Apps Comparison & Trial, Follow, Gifting & ODCs for low end phones Performance: Data Revenue grew 67%, Clocked quarterly downloads of 10 million, Reduced churn by 20%, Achieved 40% Repeat Visitors and had 0.91 Downloads-per-Visit