Product: VOD (Subscription/Transaction) Service Customer: Android, Blackberry & Java phone users in Emerging Markets who consume <200MB data in a month and are not able to afford data charges for video services; Content Providers looking to reach the next billion Differentiation: Off-Peak downloads; Data pricing bundled with content or minutes based billing (like voice packs); Local & International Content Significant features: Minute based & Subscription billings, Off-Peak Downloads; Rental Model; Customizable Pages for CPs; User Generated Content; Gamification & Recommendations Performance: 100K+ downloads of the app; Incremental revenue of 50K Rands; WeeklyRepeat Usage of 65%, all within 30 days in just South Africa