I'm a UIUX designer | Brand identity designer | graphic designer.

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Timothy .C Odi uiux_designer  • Peerlist

Naiya is a brand identity design project crafted for naiya.ng, a classified e-commerce marketplace in Nigeria. This project aims to simplify local trade by connecting buyers and sellers in a safe, seamless, and trustworthy way. The visual identity reflects trust, accessibility, and the modern Nigerian marketplace spirit.<h3>Project Overview</h3><ul><li>Client: Naiya.ng</li><li>Industry: Classified E-Commerce</li><li>Service: Brand Identity &amp; Logo Design</li><li>Goal: To create a distinctive, modern, and scalable identity that resonates with Nigerians and builds trust in local transactions.</li></ul><h3>The Challenge</h3>E-commerce in Nigeria is rapidly growing, but trust and recognition remain major hurdles. Naiya needed a brand identity that stands out in a crowded marketplace, builds credibility and trust at first sight, and works seamlessly across digital and print touchpoints.<h3>The Process</h3><ol><li>Discovery &amp; Research: Understanding Naiya’s positioning, audience, and competitors revealed that many platforms looked generic and lacked cultural context.</li><li>Strategy &amp; Direction: Defined the brand’s core values: Trust, Simplicity, Community, and Growth.</li><li>Concept Development: Developed typography, symbolism, and color palette to communicate connectivity and accessibility.</li><li>Refinement &amp; Feedback: Multiple iterations were tested for scalability and alignment with the client’s goals.</li></ol><h3>The Solution</h3>The Naiya logo is a modern, adaptable identity system that represents connectivity, growth, and exchange. The typography is clean and professional, and the color palette captures vibrance and trust. The pattern system expands Naiya’s brand presence across touchpoints.<h3>Applications &amp; Mockups</h3><ul><li>Digital presence (website, app, social media)</li><li>Business stationery (cards, letterheads, envelopes)</li><li>Marketing collateral (banners, posters, merchandise)</li><li>UI design previews (icons, branding integration in product screens)</li></ul><h3>Reflection</h3>Designing for Naiya was about telling a story of trust, accessibility, and modern Nigerian commerce. The identity system provides a strong foundation for Naiya to scale and connect with millions of Nigerians who buy and sell every day.

Naiya Brand identity Design

Grindhouse Cafe is a narrative-driven UI/UX design for a creative-first cafe. Designed around a vintage, earthy aesthetic with smooth user flow from landing to booking.Focused on clarity, mood, and intentional interactions.Pages: Home, Menu, Booking, Community, Checkout.Built for: Writers, creatives, and thinkers who want a bold space to work and connect.

GrindHouse Cafe

Excited to share Wanderley, a modern travel web app crafted to simplify how people plan and experience trips.Wanderley allows users to: – Discover curated trip packages – Book flights, hotels &amp; experiences effortlessly – View detailed itineraries, weather, and local tips – Manage bookings with real-time supportFrom UX flow to visual design, the focus was on making travel feel personal, intuitive, and inspiring. Built for the curious, designed for the modern traveler

Wanderley landing page

Nubiq Onboarding UI – Case Study PreviewDesigned a smooth and modern onboarding screen for Nubiq, a fintech brand I’ve been working on. The goal: a clean, welcoming experience that aligns with the brand's digital-first approach.Built with Figma, driven by user intent. Let’s collaborate on your next digital product!🔗 Check out more work in my bio <a target="_blank" rel="noopener noreferrer" class="break-all link-break text-gray-500 hover:underline" href="https://www.behance.net/gallery/228664385/Nubiq-micro-finance-bank">https://www.behance.net/gallery/228664385/Nubiq-micro-finance-bank</a>

NUBIQ microfinance bank

<h3>𝗗𝗘𝗦𝗜𝗚𝗡 𝗧𝗛𝗔𝗧 𝗦𝗣𝗘𝗔𝗞𝗦 𝗙𝗢𝗥 𝗜𝗧𝗦𝗘𝗟𝗙. Hey! I'm Timothy, I'm here to make your brand standout and stock in the memory of people. 𝗡𝘂𝗯𝗶𝗾 – 𝗙𝗶𝗻𝘁𝗲𝗰𝗵 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗥𝗲𝘃𝗲𝗮𝗹 I’m excited to share the brand identity I developed for 𝗡𝘂𝗯𝗶𝗾, a visionary fintech project aimed at making digital finance feel seamless, secure, and bold. This identity system was crafted with a strong focus on clarity, modernity, and trust. From the geometric logomark to the futuristic typeface (Orbitron), every visual element was chosen to reflect innovation, movement, and digital precision. The color palette featuring rich purples and sharp contrasts was selected to balance tech-forward aesthetics with visual accessibility, while the icon system and layout direction ensure cohesion across digital platforms. This project was more than just design; it was a purposeful exploration of how brand identity can shape perception in fintech. Grateful for the creative energy and support of the Designers Tribe community.</h3>