Naiya is a brand identity design project crafted for naiya.ng, a classified e-commerce marketplace in Nigeria. This project aims to simplify local trade by connecting buyers and sellers in a safe, seamless, and trustworthy way. The visual identity reflects trust, accessibility, and the modern Nigerian marketplace spirit.

Project Overview

• Client: Naiya.ng

• Industry: Classified E-Commerce

• Service: Brand Identity & Logo Design

• Goal: To create a distinctive, modern, and scalable identity that resonates with Nigerians and builds trust in local transactions.

The Challenge

E-commerce in Nigeria is rapidly growing, but trust and recognition remain major hurdles. Naiya needed a brand identity that stands out in a crowded marketplace, builds credibility and trust at first sight, and works seamlessly across digital and print touchpoints.

The Process

1. Discovery & Research: Understanding Naiya’s positioning, audience, and competitors revealed that many platforms looked generic and lacked cultural context.

2. Strategy & Direction: Defined the brand’s core values: Trust, Simplicity, Community, and Growth.

3. Concept Development: Developed typography, symbolism, and color palette to communicate connectivity and accessibility.

4. Refinement & Feedback: Multiple iterations were tested for scalability and alignment with the client’s goals.

The Solution

The Naiya logo is a modern, adaptable identity system that represents connectivity, growth, and exchange. The typography is clean and professional, and the color palette captures vibrance and trust. The pattern system expands Naiya’s brand presence across touchpoints.

Applications & Mockups

• Digital presence (website, app, social media)

• Business stationery (cards, letterheads, envelopes)

• Marketing collateral (banners, posters, merchandise)

• UI design previews (icons, branding integration in product screens)

Reflection

Designing for Naiya was about telling a story of trust, accessibility, and modern Nigerian commerce. The identity system provides a strong foundation for Naiya to scale and connect with millions of Nigerians who buy and sell every day.