If you have spent time building products, you have probably seen this pattern. Everyone believes they understand the customer until the moment real decisions need to be made. That 

Designer, builder, and founder of Quikest.ai, located in Austin, TX

How AI-powered personas and continuous customer context help teams make smarter decisions, build better products, and stay aligned.

Why Understanding Your Customer Is the Most Underrated Skill in Product

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Read the articles written by Aaron Kettl on Peerlist

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