Hey Peerlist. I’m Matthew, co-founder of Chief Studio and ick app.

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Matthew Oxley  • Peerlist

<h2>𝗶𝗰𝗸 - 𝗧𝗵𝗲 𝗔𝗜-𝗳𝗿𝗲𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗽𝗽 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗰𝗼𝗻𝘁𝗲𝗻𝘁</h2>ick helps B2B marketers and business writers avoid unoriginal language, corporate and tech jargon, and overstatements — so they can say what they really mean, instead of sounding like everyone else.✔️ 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆Paste or type your copy into ick's plain text editor – flagged words and phrases are highlighted instantly.✔️ 𝗚𝗲𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸Copy is highlighted by three distinct categories (Jargon, Unoriginal, and Overstated), with unique feedback, suggested clearer alternatives, and next step ideas.✔️ 𝗘𝗻𝗷𝗼𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝗱𝗶𝘁𝗶𝗻𝗴Create and edit with Dyslexia Friendly, Lightbox, Night Owl, and Serif Switch modes – designed to make writing, reading, and editing easier for everyone.Use any mode alone, combine them, or enable them all at once.<h2>𝗶𝗰𝗸 𝟭.𝟬 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀</h2><ul><li>Here’s what you’ll get in the first version of ick:</li><li>Check your copy for flagged words and phrases, highlighted in instantly by category.</li><li>Get detailed feedback, “fair use” guidelines, suggested clearer alternatives, and next step ideas.</li><li>View warning tags for extra context.</li><li>Switch between modes:</li><li>Dyslexia Friendly, Lightbox, Night Owl, and Serif Switch.</li><li>Copy your work as plain text.</li><li>Download your content as a .txt file.</li></ul>ick isn’t "AI-powered" or "AI-supercharged" [rocket emoji here]. Humans (with decades of experience) have carefully and thoughtfully curated every word, phrase, suggestion, and pearl of wisdom.Founded by B2B marketing agency owners-turned-SaaS-entrepreneurs Matthew and Sophie Oxley, ick is a no-AI, human-first writing app that helps marketers and creators improve their copy by removing jargon, unoriginal words and phrases, and exaggerated claims.

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