ick app

𝗶𝗰𝗸 - 𝗧𝗵𝗲 𝗔𝗜-𝗳𝗿𝗲𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗽𝗽 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

ick helps B2B marketers and business writers avoid unoriginal language, corporate and tech jargon, and overstatements — so they can say what they really mean, instead of sounding like everyone else.

✔️ 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆

Paste or type your copy into ick's plain text editor – flagged words and phrases are highlighted instantly.

✔️ 𝗚𝗲𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸

Copy is highlighted by three distinct categories (Jargon, Unoriginal, and Overstated), with unique feedback, suggested clearer alternatives, and next step ideas.

✔️ 𝗘𝗻𝗷𝗼𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝗱𝗶𝘁𝗶𝗻𝗴

Create and edit with Dyslexia Friendly, Lightbox, Night Owl, and Serif Switch modes – designed to make writing, reading, and editing easier for everyone.

Use any mode alone, combine them, or enable them all at once.

𝗶𝗰𝗸 𝟭.𝟬 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀

• Here’s what you’ll get in the first version of ick:

• Check your copy for flagged words and phrases, highlighted in instantly by category.

• Get detailed feedback, “fair use” guidelines, suggested clearer alternatives, and next step ideas.

• View warning tags for extra context.

• Switch between modes:

• Dyslexia Friendly, Lightbox, Night Owl, and Serif Switch.

• Copy your work as plain text.

• Download your content as a .txt file.

ick isn’t "AI-powered" or "AI-supercharged" [rocket emoji here]. Humans (with decades of experience) have carefully and thoughtfully curated every word, phrase, suggestion, and pearl of wisdom.

Founded by B2B marketing agency owners-turned-SaaS-entrepreneurs Matthew and Sophie Oxley, ick is a no-AI, human-first writing app that helps marketers and creators improve their copy by removing jargon, unoriginal words and phrases, and exaggerated claims.