Product Launch Expert

Title: Product Launch Expert Needed for SaaS Launch (Product Hunt, Indie Hackers, Reddit, etc.)

Overview

We are preparing for an upcoming launch and are looking for an experienced Product Launch Expert who has successfully launched products on platforms such as Product Hunt, Indie Hackers, and other startup communities.

The goal is to maximize visibility, attract early users, and create momentum around the launch.

Scope of Work

The selected expert will help plan and execute a structured launch strategy, including:

1. Platform Launch Preparation

   • Prepare launch strategy for Product Hunt, Indie Hackers, and other relevant communities

   • Optimize product listing and messaging for each platform

   • Identify additional launch platforms (e.g., directories, communities)

2. Launch Content Creation

   • Write the Product Hunt launch description

   • Prepare Indie Hackers announcement post

   • Draft launch posts for Reddit and other communities

   • Help craft founder story / positioning

3. Launch Day Strategy

   • Coordinate launch timing

   • Advise on early traction strategies

   • Help prepare comments and responses

   • Guide outreach to early supporters

4. Community Outreach

   • Identify relevant communities and directories

   • Suggest strategies to generate organic engagement

   • Provide guidance on building early supporters

5. Post-Launch Amplification

   • Suggest follow-up posts

   • Identify PR opportunities

   • Recommend additional channels to extend visibility

Ideal Candidate

• Proven experience launching products on Product Hunt

• Experience with Indie Hackers and startup communities

• Strong copywriting skills for product launches

• Familiar with SaaS / startup ecosystem

• Experience generating traction and engagement during launch

Bonus Skills

• Growth marketing experience

• Network within Product Hunt / startup communities

• Experience launching marketplaces or SaaS products

Deliverables

• Launch strategy document

• Product Hunt launch content

• Indie Hackers post

• Reddit/community posts

• Launch checklist and timeline

About the Product

BrandOye.com is a platform focused on connecting brands with marketing agencies and enabling collaboration within the marketing ecosystem.

Project Duration

Short-term engagement focused on launch preparation and execution (1–2 weeks).

To Apply

Please include:

• Links to products you have launched

• Product Hunt launches you have been involved in

• A brief outline of how you would approach this launch