GTM engineer exploring interactive demos, attention, and the psychology behind clicks.

Anirudh Warrier  • Peerlist

Never-Ending CTA is an experimental interactive prototype that explores how friction, timing, and attention influence clicks in SaaS.Instead of optimizing for conversion, this project intentionally adds resistance to common calls-to-action like “Book a demo” or “Buy a coffee.” Users must slow down, wait, or interact in unexpected ways before completing an action.Built as a lightweight, browser-based experience, Never-Ending CTA turns a familiar SaaS pattern into a small game — highlighting how much effort companies put into influencing a single click.This project is part design experiment, part commentary on conversion psychology, and part playful prototype for anyone interested in UX, growth, and interactive web experiences.