Never-Ending CTA is an experimental interactive prototype that explores how friction, timing, and attention influence clicks in SaaS.

Instead of optimizing for conversion, this project intentionally adds resistance to common calls-to-action like “Book a demo” or “Buy a coffee.” Users must slow down, wait, or interact in unexpected ways before completing an action.

Built as a lightweight, browser-based experience, Never-Ending CTA turns a familiar SaaS pattern into a small game — highlighting how much effort companies put into influencing a single click.

This project is part design experiment, part commentary on conversion psychology, and part playful prototype for anyone interested in UX, growth, and interactive web experiences.