Marketing Tools: Digital Marketing Tools and Services

Marketing Analytics: Setting and Measuring KPIs

Introduction to Attribution and Mix Modeling

Advertising on Facebook

Marketing Strategy Case Studies from Leading Brands

Marketing Foundations: Integrated Marketing Strategies

Telling Stories with Data

Inbound Marketing

Advanced Lead Generation

Advertising on Facebook: Advanced

Advanced Facebook Advertising

Growth Marketing Mastery

Learning PPC with Google Ads

Google Universal Analytics Essential Training (2020)

Business Analytics with Excel

Marketing Tools: SEO

Programmatic Advertising Foundations

Authorized Buyers API Basics

Marketing: Conversion Rate Optimization

Content Marketing

Bachelor of Science (BS)

Marketing Consultant

At Geonode, I lead organic growth and partnerships while building scalable automation systems to drive revenue.

- Build automated workflows that runs daily outreach at scale which reduced manual effort by 90% through personalized email automation, real-time reply tracking and cost-efficient lead generation
- Launch & onboard partners into a new partnership program, driving referrals and accelerating organic growth
- Audit 200+ blog & website keywords, publish SEO-optimized articles, and improved keyword rankings by 40%, driving a 25% lift in organic traffic.

Head of Growth

Digital Marketing Intern

Part of Data, Analytics & Emerging Frontiers (DAEF) portfolio team. Innovision Consulting is an international consultancy providing research, technical assistance and project management services to multilateral and bi-lateral donor agencies, international development organizations and consultancies. ● Assist DAEF Team lead to produce knowledge pieces for Bangladeshi startup ecosystem ● Assist in devising and evaluating methods to collect data for quantitative studies ● Interpret the data collected, organize the information into statistical tables & prepare reports ● Assist team lead and research associate to write project reports and research reports. ● Publish Bangladesh’s first startup report on Agritech, Healthtech & Fintech.

Junior Research Associate

- Spearhead full-funnel growth strategies across paid, organic and lifecycle marketing, resulting in increase in user acquisition. -Scale performance marketing campaigns (Meta, Google App, ASA) with a CAC reduction while maintaining high LTV cohorts. - Launch and optimize ASO strategies across iOS and Android, improve keyword rankings and boost organic installs - Build and lead cross-functional growth squads to drive experimentation and rapid iteration, delivering consistent gains. -Implement robust analytics frameworks and event tracking (e.g., Firebase, Appsflyer) to enable data-driven decision-making and precise attribution.

Head of Growth (B2C)

Oleek is the quintessential business ecosystem and marketing platform which equips striving entrepreneurs with AR and MR solutions with the pursuit to deliver better customer experience. It offers the ultimate multimedia software which guarantees nothing less than absolute collaboration and compensation between native marketers and consumers. Any person or corporate entity could get access to its diverse database and utilize the platform to the fullest via the premium subscription model.

Co-Founder

Founding member & lead of Media Planning & Buying team. Milestones: ● Over 14M+ acquisition in Web + App in FY 2022 ● Getting over 5.2M app downloads and 3.3M+ MAU ● 12x revenue growth in the FY 2022 & 2023 ● Reduced the performance-marketing CAC by 50% ● Increasing sales by 60% while maintaining a ROAS of 3. ● Scale 2X efficiency in media strategy & assure best result with effective media planning ● Lead Email & Chatbot marketing and generate ROI of 4 ● Making #1 most loved education brand in Bangladesh ● Bringing the blended CAC under $7 ● 30% improvement in full-funnel conversion rate

Lead, Media Planning & Buying

Build the Performance Marketing Team Responsibilities: ● Lead the Performance Marketing team to optimize ROI ● Create digital funnel for website and app customer journey ● Monitor Ad Operations on Facebook, Google, YouTube, LinkedIn, DSP etc ● Develop efficient media strategy & assure best result with effective media planning ● Analyze Google Analytics & setup tags in Google Tag Manager

Senior Manager, Performance Marketing

Construct & lead the growth marketing team in India & Middle East. Milestones: ● Successfully drove efficiency by achieving an ROI of 4x ● Spearheaded 150% growth in new user acquisition (FY 23 vs FY 22) ● Achieved 90% of revenue target in the Q1,2023 ● Strategized, implemented, and optimized dynamic creatives via Facebook Ads for the Mobile App and successfully reduced the CPI(cost per install) by 4%+ ● Used Google Firebase to identify the dormant app installers & increased the MAU by 3%+ ● Targeted audience using Google Ads resulting in a 2%+ increase in monthly revenue ● Reduced lead cost by 60% and improved lead quality by -60% within the first three months ● Collaborated with the sales team to increase revenue by 2X ● Optimize the product funnel and track performance with 1.7x increase in conv. rates

* Plan, execute and optimize Meta, LinkedIn & Google Ads with data-driven strategies maximizing ROAS.
* Build automated workflows integrating CRM, outreach and predictive analytics to scale efficiency.
* Conduct technical SEO, keyword research and content strategy driving organic visibility and growth.
* Implement GA4, GTM, dashboards and attribution models ensuring accurate performance insights.
* Launch, optimize and scale affiliate and referral programs boosting acquisition and engagement.

Marketing Manager

Marketer

Know about Zubayer Wasit's work experience, education, bootcamps, certifications, and much more. Zubayer Wasit