If you’ve ever released an app and watched your rankings bounce up and down for no clear reason, you’re not alone.Most developers assume it’s all about downloads or ratings, but th

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How App Rankings Actually Work — Beyond Just Downloads and Reviews

Most teams track downloads, revenue, and ratings. But very few know how to read these signals well enough to turn them into reliable growth actions.I recently wrote a breakdown of 

How I Use App Insights to Find What Actually Moves an App Forward

A few months ago, I had to name a new mobile app I was working on.I thought it would take a day or two — but it turned out to be one of those tasks that look simple until you actua

Naming an App Is Harder Than It Looks — 5 Mistakes I Made (and What Worked Instead)

If you’ve ever tried to research competitors for your mobile app, you probably noticed something strange: everyone seems to be tracking the same metrics — downloads, ratings, maybe

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