Worked with the my team to create and launch multiple new products for the iOS and Android apps at super-fast pace and very unique design challenges.
Public Strategies: An experience informing users on what investment products are right for them basis multiple variables.
Stocks & ETFs + Mutual Funds Insights: Tested out multiple experiences + visual languages with my teammates to determine the best experience for users.
Private Markets Onboarding: Worked with Business and Legal stakeholders and mapped complex multi-state user flows across KYC, accreditation checks, and eligibility etc.
Moneyball: An new way of diversifying investments within private markets. This was the biggest "state-machine" project. Mapped complex user flows while balancing regulation and compliance.
Cashline(MF-backed Credit): Designed end-to-end including mapping user flows.
Stock Baskets: Including Gold ETF, Liquid ETF products.
Others: Also worked on website re-design, email & WhatsApp marketing imagery etc.
