Volunteer

Bachelor of Science (B.S.) in Business Administration

CMO Course Certificate

Growth Marketing Certificate

Sustained 300% YOY revenue growth using email, organic, social, paid, and event channels; focused across 13 offices in N. America, EMEA, LATAM and APAC. 
 
Managed more than 35 Trade Shows each year, accounting for more than 35% of lead acquisition. Directed all SEO, SEM, Email Marketing, Advertising, Demand Generation and Sales Support efforts.

Global Marketing Director

Promoted to run global growth marketing across the ABC Fitness portfolio for Ignite, Glofox and Evo. Helped Glofox hit profitability by optimizing Google Ad spend, saving $100k monthly.

Orchestrating comprehensive communication strategies to bolster brand presence and drive engagement, contributing to a 20% growth trajectory, while delivering reliability and quality at scale.

Global Vice President of Growth 

Building on a 15-year history in software and SaaS, I directed Marketing and Sales at Parsec. We saw a 300% growth in revenue over a five year period: unique at a 30-year old company. 

Initially brought on in 2014, I worked to help clients to increase manufacturing productivity, using TrakSYS to digitalize their operations. We created visibility into production, and with excellent data, our clients saw superior performance throughout their plants.

TrakSYS is a proven operations management (MES) platform deployed at 5,700 manufacturing sites in 100+ countries — the software primarily serves the pharmaceutical, food and beverage, automotive and packaged goods industries.

Global VP of Marketing + Sales 

ABC Fitness (ABC) is the market leading software and services provider for fitness businesses globally. Building upon a legacy of excellence, ABC enables fitness operators of all sizes, anywhere in the world to transform their vision of fitness into seamless reality. Whether a boutique studio, international franchise, regional club chain, local gym, or personal trainer, ABC provides the industry insights, technology, and innovation to partner for growth long-term.

Vice President Platform Marketing | Ignite

On February 13, 2020, I was the first person to release consumer behavior research on COVID-19. As a result of this massive thought leadership momentum, we grew marketing attribution 400% in 12 months. 

Bookings went up 352%, leading MFour toward a successful exit, using a proven marketing strategy for ARR — built on the back of a highly-successful research strategy. Thanks to the hardworking, and results-exceeding marketing team we built — marketing transformed the organization.

Now a sophisticated, SaaS-driven company, MFour is seen as a true leader in market research. And, I couldn't be prouder of the people who helped make it happen.

Chief Marketing Officer 

I help B2B SaaS companies to scale 5x. How? I use my 20 years' experience to build your beautiful brand, create a killer growth strategy, and hire a world-class team — all at a fraction of a CMO's cost.

Led Wodify (FinTech B2B SaaS) to 168% growth in less than 5 months by removing friction in the pipeline, opening up new channels, and putting in targeted PPC ads in Google, Meta and YouTube.

Directed all marketing for SportClips Haircuts, now $2B in revenue, cutting CAC and correctly identifying the Lifetime Value (LTV) of clients, opening 30% more in area advertising funds.

Harvested a Business to Business Network of over 1,500 Eye Care Professionals who account for 60% of referrals. Saved $400,000 on licensing fees by re-branding TLC in Southern California.

Lead a team of 5 Search Engine Optimization (SEO) specialists in re-writing content to drive traffic and leverage consistent front-page results on Google, Yahoo, Bing for 4,000 auto dealerships.

CEO, Owner

I'm Catherine, founder of The CMO Agency. We build revenue engines for B2B SaaS and tech that scale fast.

Know about Catherine Gutierrez’s work experience, education, bootcamps, certifications, and much more. Catherine Gutierrez