Marketing Operations Manager @ DigitalOcean

Tak Chung  • Peerlist

• Oversee podcast production and marketing materials
• Invite guests in engineering, media, and manufacturing industries to discuss the Future of Making

Produce an Internal Autodesk Podcast

• Analyzed competitor’s nurture streams, and initiated Vidyard and email signature adoption
• Optimized copy and personalized video introductions with Content, Design and Sales teams
• Achieved 28% marketing qualified lead conversion rate a

Build a New Email Nurture Campaign

• Introduced a model to identify sales-ready leads touched by marketing channels in CRM
• Refine personas to improve conversion by optimizing segmentation and retargeting

Build a Lead Scoring Model

• Generated 48% ROI in a 7-day campaign for Udacity's Python interview prep course in India
• Wrote Google Ads, managed a campaign budget, and compiled keywords on Python concepts