Apple Certified

Master's Degree

Designed 2d platformer game published on Unity3D, executed all the artwork in addition to the game design.

- Managing Google Play accounts
- Environment modeling
- UI / UX

Work closely with the developers and stakeholders to create artistic content for games; ranging from logos, UI/UX, 3d models; unwrapping; light, animate, rig, render and post for use in Unity 3d or CryEngine; promotional videos and material.

3D Artist

3d modeler and texture artist, working on game art for different platforms.

Successfully delivered more than 20 hyper-casual prototypes working with Rollic (Zynga), showcasing my ability to consistently bring engaging and innovative game concepts to life. Led a game design team of 3 to deliver the games on time and budget.

Responsible for

- Game Design
- Level Design
- Liaison with the publishing manager at Rollic (Zynga)
- Guiding art and creative to deliver a coherent experience

Responsible for imagining mechanics and building captivating experiences for players. I provide detailed direction for art, development, and planning, ensuring that accepted game designs are executed with precision.

Work with the developers to define and play test game elements such as progression, object interaction, and other systems-based play experiences.

Senior Games Designer

Developed and executed product strategy to deliver games in Action and Simulation that drove >200K USD monthly revenue through deep analytical understanding.

Introduced and maintained effective production pipeline for creating engaging experiences by onboarding the team to collaborative SaaS products; increasing output efficiency and stakeholder visibility.

Worked directly with the leads to identify any bottlenecks in game design, creative and development issues.

Led initiative to create an in-house cross promotion back-end that would drive significant traffic to our newer titles.

Responsible for

- Strategy
    - Game Design
    - Production
    - Publishing
    - Marketing

Responsible for various aspects of game development, including product research, ideation, game design, level design, and UI/UX. By directing artists and developers, I ensured the realization of captivating game experiences that strike a perfect balance between retention and playability.

Through competitor re

Product Manager

Responsible for

- 3d modeling
- Visualisation

Under the guidance of Olivier Panhuys, acclaimed structural lighting artist from France/Belgium, we made lighting designs of famous buildings in the UAE and around the world.
	
Major projects: Rixos Premium Hotel in Belek, Turkey. ADNEC Al Ain Exhibition Centre in the United Arab Emirates.

Built and led a team that designed, developed, and published over 10 titles in various genres including Arcade Idle, Action, and Simulation.

Responsible for

    - Product
    - Game Design
    - Production
    - Publishing
    - User Acquisition

Delivered visualizations for residential and commercial projects in the United Arab Emirates for large clients :Aqua Power, Abu Dhabi, Al Sowwah Island (Abu Dhabi) Bridges for Shape Architects, Sharjah, and creatives for a Swift 141 Yacht hangar in Al Bateen, Abu Dhabi on time and budget.

Responsible for

- Production
- Creative direction
- Liaison with clients

As a project manager, I manage different aspects of the animation production pipeline through our offshore office in China and London, making creative/aesthetic decisions for producing the animations and making sure that the projects are delivered on time.

Project Manager

Successfully scaled a game to 100K MAU, and 30% D1 in a single month with 140% ROAS. Transformed a clients game dev process, enabling them to make data driven decisions that improved player progression and ARPDAU.

Responsible for 

- Game Design (documentation, prototyping, level design)
- User Acquisition by using Google Ads CPI and ROAS campaigns
- Designing events, data and funnels to drive improvements in core loops, retention, engagement, monetization and stability.

- Conceptualizing mechanics and core loops for newer titles using 80/20 rule by analyzing market data from data.ai and other sources
- Researching systems and design fun core loops around them
- Creating level designs and progression systems
- Creating and balancing game economies in excel and machinations, 
- Understanding player engagement data from analytics suites
- Creating questions for products and answering them by building dashboards to improve the quality of the user experience.
- Monetization design for in

Games Consultant

Working under the architectural design department directly under the CEO of GAA&E, I have worked on many high-profile projects. Responsibilities included studying working drawings and elevations to create architectural visualizations from AutoCAD designs in 3dsmax.
	
Major projects Sorouh 64-65, Reem Island Abu Dhabi. Al Oula Towers, DANET Abu Dhabi. Al Badi Shams Abu Dhabi. ADNEC Capital Centre (Centro Hotel) Abu Dhabi. SEBA Towers Abu Dhabi. Multiple ADNOC Petrol Pumps in Abu Dhabi and the Western Region. Al Barashi and Al Heera Residential Complex, Sharjah.

Revamped overall game design and product strategy. 
Improved ARPDAU and engagement by data driven level design and monetisation improvements. 
Efforts reflected in a triple digit % increases in gross profit for products.
Holistic monetisation revamp resulted in increasing IAA - IAP revenue ratio to 10% IAP from 1% for the overall portfolio while achieving > 30% for hybrid casual titles.

Responsible for

- Market Intelligence
        - Trend Analysis
        - Game Deconstructions
        - Competitive Analysis

- Game Design
        - Documentation
        - Core loops
        - Systems design
        - Economy design
        - Monetisation design
        - Game Analytics

Senior Game Designer

Created and executed multi-plaform / channel product and user acquisition strategy, achieving double digit % growth MoM.
Created custom dashboards on excel and power bi for in-depth analysis at the creative level.
Created a holistic product dashboard on excel that combines data from multiple sources (monetisation / user acquisition / game analytics) that generates actionable on-time insights, giving much needed insight for stakeholders.

Responsibilities

Publishing
Publish titles on Google Play and iOS
Ensure compliance with store and monetization policies
Advise on trends and game design for production
Research market intelligence to find exciting new combination of mechanics
Setting up performance reports and data for stakeholder review; adjusting projections and carving out future product strategy

Monetization
Advise on game design and funnels, setting up difficulty and pacing
Advise on monetization and economy design for products
Manage monetization on networks, running A/B tests

 Games | Product, Game Design, User Acquisition 

Game Design, Monetization, User Acquisition, Publishing for Mobile Games

Know about Syed Imran’s work experience, education, bootcamps, certifications, and much more. Syed Imran