Sushant Kolambe

• Created & revamped the Toothsi homepage leading to a 43% increase in Traffic to Lead conversion.

• Redesigned the makeO homepage, resulting in a 29% uplift in app installs to lead conversion.

• Enabled webpackBuildWorker, reducing AWS memory usage from 15GB to 7GB, improving cost efficiency.

• Migrated the Toothsi website from Next.js 14 to 15 and React 18 to 19, enhancing performance.

• Implemented static pages, scan booking, and journey flow with CMS changes for GCC region.

• Integrated new services (teeth whitening, cleaning) across the website and workspace, expanding service suite.

• Developed and optimized static/landing pages using SSG, lazy loading, and optimized image components.

• Created a user-friendly offline center locator front page to boost brand’s offline presence.

• Developed pre-scan consultation and scan booking flows for improved UX.

• Played a key role in resolving SEO issues and expanding content localization (blogs, static pages) across India and

GCC regions.