A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Ogilvy on Advertising

“One of the best books I’ve ever read on men’s emotional health and development.” Mark Manson, author of The Subtle Art of Not Giving a F*ck and Models. “I have read every self-help book out there, but this was the first that put everything together in a way that made perfect sense to me.” “Every page of my copy of No More Mr. Nice Guy is highlighted in yellow. How did you know me so well? A Nice Guy, according to Dr. Robert Glover, a pioneering expert on the Nice Guy Syndrome, is a man who believes he is not okay just as he is. He is convinced that he must become what he thinks others want him to be liked, loved, and get his needs met. He also believes that he must hide anything about himself that might trigger a negative response in others. The Nice Guy Syndrome typically begins in infancy and childhood when a young boy inaccurately internalizes emotional messages about himself and the world. It is fueled by toxic shame and anxiety. Rapid social change in the late 20th century and early 21st century has contributed to a worldwide explosion of men struggling to find happiness, love, and purpose. The paradigm of the Nice Guy Syndrome is driven by three faulty covert contracts. Nice Guys believe: If I am good, then I will be liked and loved. If I meet other people’s needs without them having to ask, then they will meet my needs without me having to ask. If I do everything right, then I will have a smooth, problem-free life. The inauthentic and chameleon-like approach to life causes Nice Guys to often feel frustrated, confused, and resentful. Subsequently, these men are often anything but nice. Common Nice Guy patterns include giving to get, difficulty setting boundaries, dishonesty, caretaking, fixing, codependency, people-pleasing, conflict avoidance, passive-aggressiveness, unsatisfying relationships, issues with sexuality, and compulsive masturbation and pornography use. Since the publication ofNo More Mr. Nice Guy in 2003, hundreds of thousands of men worldwide have learned how to release toxic shame, soothe their anxiety, face their fears, connect with men, embrace their passion and purpose, and experience success in work and career. These men have also learned to set boundaries, handle conflict, make their needs a priority, develop satisfying relationships, and experience great sex. This process of recovery from the Nice Guy Syndrome allows men to move through:Depression Social anxiety and shyness Codependency Low self-esteem Loneliness and hopelessness Feelings of failure Lack of confidence and purpose Compulsive behaviors and addictions Feeling stuck in life Contrary to what the title might seem to imply,No More Mr. Nice Guy does not teach men how to be not nice. Dr. Glover shows men how to become what he calls Integrated Males. Becoming integrated does not mean becoming different or better. It means being able to accept all aspects of oneself. An integrated male can embrace everything that makes him unique – his power, his assertiveness, his humor, his courage, and his mission, as well as his fears, his imperfections, his mistakes, his rough edges, and his dark side. If you are ready to get what you want in love, sex, and life, No More Mr. Nice Guy will show you how.

No More Mr Nice Guy

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Obviously Awesome

Updated for the first time in more than forty years, Dale Carnegie’s timeless bestseller How to Win Friends and Influence People—a classic that has improved and transformed the personal and professional lives of millions. This new edition of the most influential self-help book of the last century has been updated under the care of Dale’s daughter, Donna, introducing changes that keep the book fresh for today’s readers, with priceless material restored from the original 1936 text. One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking publication has sold tens of millions of copies, been translated into almost every known written language, and has helped countless people succeed. Carnegie’s rock-solid, experience-tested advice has remained relevant for generations because he addresses timeless questions about the art of getting along with people. How to Win Friends and Influence People teaches you: -How to communicate effectively -How to make people like you -How to increase your ability to get things done -How to get others to see your side -How to become a more effective leader -How to successfully navigate almost any social situation -And so much more! How to Win Friends and Influence People is a historic bestseller for one simple reason: Its crucial life lessons, conveyed through engaging storytelling, have shown readers how to become who they wish to be. With the newly updated version of this classic, that’s as true now as ever.

How to Win Friends and Influence People

A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.

The Art of the Start

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

The Mom Test

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Linchpin

Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Richest Man in Babylon is a book by George Samuel Clason which dispenses financial advice through a collection of parables set in ancient Babylon. Through their experiences in business and managing household finance, the characters in the parables learn simple lessons in financial wisdom. Originally a series of separate informational pamphlets distributed by banks and insurance companies, the pamphlets were bound together and published in book form in 1926.

The Richest Man in Babylon (the Original Version Restored and Revised)

Kata Edgar Allan Poe, sebagian besar penulis takut jika proses berkaryanya diketahui orang lain. Sementara itu, Pablo Picasso kerap membuat orang yang berkomunikasi dengannya justru kehilangan energi dan motivasi berkarya. Ya, keduanya memang maestro legendaris, tapi sekarang bukan saatnya lagi berkarya ala mereka. Bukan juga zamannya Mozart sang genius musik. Ini eranya kamu, siapa pun kamu, bisa berkarya! Lalu, apa kuncinya? Tunjukkan saja. Di zaman keterbukaan ini, semua orang punya kesempatan sama untuk jadi hebat. Jangan sembunyikan proses kreatifmu. Undang orang-orang untuk melihatnya. Jangan khawatir kritik, karena itu bahan pelajaran buatmu. Ide yang menurutmu tidak menarik, siapa tahu luar biasa bagi orang lain. Lebih dari itu, karyamu juga bisa menginspirasi orang lain. Jadi, tunggu apa lagi? Tak perlu ragu atau malu. Berbagi karya membuatmu kaya! " ... Semakin banyak kamu memberi, semakin banyak yang kembali kepadamu."-Paul Arden [Mizan, Noura Books, Karya, Hidup, Berkarya, Kerja, Indonesia]

Show Your Work!

Beyond simple small talk: what to say and when to say it to be likable, connect, and make a memorable impression. Actionable and applicable verbal maneuvers for just about every phase of conversation - good and bad. Whatever your conversational goal, you’ll find tactics to put you in a winning position - in a literal sense with arguments, and in a figurative sense with making friends. You can never underestimate the power of a simple conversation. NO MORE: interview mode, awkward silence, or struggling to hold people’s attention. How to Talk to Anyone is a unique read. It provides guidance for every social situation you’ll come across, from what should I say, hello, how was your weekend, I disagree with you, stop doing that, here’s a story, goodbye. You’ll find 100% actionable nuanced and subtle tactics to salvage your worst situations and enhance your best - all field-tested and proven through thousands of conversations. In addition to shrewd insights to make conversation flow, you’ll learn to win arguments and diffuse dirty tricks. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. He suffered for years as a shy introvert and managed to boil human interaction down to a science - first for himself, and now for you.He is without doubt a uniquely qualified individual to teach you these tactics. Exact words and phrases - always know what to say for social engagement. •Common and subtle conversational habits you need to stop right now •How to turn friends into enemies and charm just about anyone. How to charm and captivate anyone/ Simple conversation is the gatekeeper to friendships, your dream career, romance, and overall happiness. The ability to connect with anyone is an underrated superpower. People will be more drawn to you without even knowing why, and never again people will people be bored talking to you. You’ll never run out of things to say when you master these conversation tactics.

How to Talk to Anyone

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Building a StoryBrand

Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads--his real father and the father of his best friend, his rich dad--and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. Amazon.com Review Personal-finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated but fiscally unstable father, and the multimillionaire eighth-grade dropout father of his closest friend. The lifelong monetary problems experienced by his "poor dad" (whose weekly paychecks, while respectable, were never quite sufficient to meet family needs) pounded home the counterpoint communicated by his "rich dad" (that "the poor and the middle class work for money," but "the rich have money work for them"). Taking that message to heart, Kiyosaki was able to retire at 47. Rich Dad, Poor Dad, written with consultant and CPA Sharon L. Lechter, lays out his the philosophy behind his relationship with money. Although Kiyosaki can take a frustratingly long time to make his points, his book nonetheless compellingly advocates for the type of "financial literacy" that's never taught in schools. Based on the principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs, it explains how those assets might be acquired so that the jobs can eventually be shed.--Howard Rothman--This text refers to the Paperback edition. About the Author Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money. In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term, and diversify - is 'bad' (both obsolete and flawed) advice, Robert has earned a reputation for straight talk, irreverence and courage. Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time. Translated into 51 languages and available in 109 countries, the Rich Dad series has sold over 27 million copies worldwide and has dominated best sellers lists across Asia, Australia, South America, Mexico and Europe.

Rich Dad Poor Dad

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Made to Stick

Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

All Marketers are Liars

Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.

Actionable Gamification

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.

Cashvertising

In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.

Shashank .

Product Designer