Adobe XD

Strategic Negotiation

Diploma

• Conceptualized and designed Halloween and Christmas campaigns for all events
• Designed 65-75 flyers, post cards, photo cards and web banners
• Collaborated with programmers to build new websites, landing pages and emails

Lead Designer

• Created UX wireframes and sitemaps
• Designed website pages, landing pages, emails, and graphic designs
• Coded and programmed web pages, web applications, tools, and digital campaign assets
• Translated graphical designs from Photoshop into functional, production-ready static HTML
• Carried out web updates
• Incorporated best practices for SEO in all asset creation and content population
• Worked with the creative team to develop design concepts and project creative
• Produced print design and desktop publishing assets
• Performed QA and unit testing, including cross-browser and cross-platform displays
and performance
• Kept projects within schedules and deadlines

Senior Interactive Designer

Worked along with designers and project managers on several projects for major brands such as Hugo Boss, Riese Restaurants, Kooba, Showtime, Vornado, Coach and much more. Some work responsibilities included brainstorm ideas, art directing, preparing PDF for press, pitched concepts, project managing, design ads and promotion.

Associate Art Director/Designer

• Design Print work such as Posters, Flyers, Brochures,  CDs, Business Cards, Folder and Magazines Covers
• Logo Design and Photo Re-touch
• Design Web Mock Ups and build out Web sites

Graphic Designer

Successfully managed and coordinated projects from concept to proposal to production. Worked closely with Web Developer Director to achieve web design objectives under tight deadlines and budgets. Managed multiple, concurrent projects in different stages.

Responsibilities:
• Design for all screens, from handheld to tablet, desktops and beyond
• Develop user interface strategy and vision
• Create interactive prototypes for web and mobile
• Preparing rough design concepts
• Writing codes and testing the functionality of the end product

Senior Interactive Designer (UI/UX)

• Develop UI mockups and prototypes
• Illustrate design ideas using storyboards, process flows and sitemaps
• Identify and troubleshoot UX problems (e.g. responsiveness)
• Design and conduct usability tests to explore and validate design alternatives
• Communicate with clients to understand their business goals and objectives
• Optimize existing user interface designs
• Create and maintain appropriate UI and style guidelines

Senior UI/UX Designer

• Establish and implement a UX vision to lead the UX product design process
• Oversee the development of UX designs, including research, scenarios, wireframes, prototypes, testing and defining functional specifications
• Coordinate and strategize all client interactions done by the UX department
• Collaborate and participate on cross-functional development teams for all of our product releases, platforms, and devices within an Agile development methodology to deliver products with an innovative experience design
• Mentor and lead a team of UX designers
• Review completed UX design work for approval according to agreed user design and use cases

Manager, User Experience Design

As an Adobe Partner and Creative Ambassador, I am dedicated to sharing my knowledge and expertise with the design community. Some of my key responsibilities in this role include:

  • Creating educational content, tutorials, videos, and guides for the design community
  • Participating in Adobe events and contributing to the growth of our community
  • Serving as a mentor to educate, motivate, and inspire anyone interested in design

I believe that design has the power to improve people's lives and create positive change. Through my work as an Adobe Partner and Creative Ambassador, I aim to help others succeed in their design careers and make a positive impact on the world.

Adobe Partner & Creative Ambassador

As a senior product designer, my focus was on creating intuitive and simple designs that help users achieve their goals and develop healthy financial habits. To do this, I:

• Served as Lead Product Designer for the Plan dashboard of the Stash mobile app
• Relied on user feedback and business goals to identify opportunities for new features or improvements
• Work closely with engineering to ensure high-quality finished products
• Contribute to positive behavior design thinking and solutions
• Foster collaborative relationships with other teams and participate in design reviews to deliver quality
• Ensure that designs are intuitive, user-friendly, and effective

Overall, my goal was to create user-centered designs that help customers achieve their goals and encourage smart financial decisions.

Senior Product Designer

As a Mentor for the Adobe Creative Apprenticeship program, I guide aspiring designers as they begin their creative careers.

With over 20 years of experience in UX, product design, and visual storytelling, I use my background to help emerging talent level up—offering real-world insights, feedback, and support.

This program gives junior creatives access to mentorship, practical tools, and hands-on experience so they can build confidence and prepare for future opportunities.

My role focuses on:
• Mentoring and coaching early-career designers
• Sharing actionable advice and industry knowledge
• Helping mentees develop design, communication, and problem-solving skills
• Supporting their growth through feedback and career guidance

Empowering the next generation of designers is a responsibility I take seriously—and one I truly enjoy.

Adobe Creative Apprenticeship Mentor

As a Principal Product Designer at Dell Technologies, my expertise lies in bringing products from concept to development by distilling complex problems into intuitive and user-friendly designs. My focus is on ensuring the quality and consistency of cloud products through design systems and ongoing direction. My role increasingly involves leveraging GenAI and AI/ML technologies to enhance product capabilities and user experiences. Some of my key responsibilities include:

     • Serve as Lead Product Designer for the Dell AIOps  mobile app, a SaaS cloud-based AIOps application, that incorporates AI/ML to streamline operations.
     • Develop information architectures and data models to effectively organize and present large amounts of data, utilizing AI/ML for advanced predictive analytics.
     • Collaborate with development teams to integrate data visualizations into product interfaces.
     • Recommend the use of specific methods and tools to measure the effectiveness of UX improveme

Principal Product Designer

Principal Product Designer · UX/AI Strategist · Design Educator · Adobe Creative Ambassador

Know about Ruben Cespedes's work experience, education, bootcamps, certifications, and much more. Ruben Cespedes