Managed the technology and implementation partner ecosystem for Demandware (now Salesforce Commerce Cloud) across Asia Pacific and Japan with a team based in Japan and Singapore. I collaborated with global alliances leadership based out of Boston to deliver and execute a strategy to support regional expansion in our core markets. The outcome was a successful partner ecosystem including  Deloitte, Accenture, Publicis Sapient, EWave, Tryzens, Isobar, Amblique and Infosys and the signing of top tier brands within the region including Super Retail Group, SurfStitch, PacSafe, MacPac, Jurlique and Harley Davidson. 


Snr. Director Alliances JPAC

In this role I managed the consulting partners for Marketing Cloud, Commerce Cloud and Service Cloud solutions across the APAC region. Aligned closely with the regional sales leadership, I led an effective partner strategy to expand our partner relationships. This resulted in the onboarding of many new partners including CHI Proximity, Isobar, EWave and AQKA who are leaders in the marketing, commerce and customer experience services delivery business. These initiatives along with close collaboration with the sales team resulted in record year on year growth figures for Salesforce in region.

Snr. Director B2C Partner Sales and Agencies APAC

In this role I was aligned to the EVP of Cloud Sales for APAC (India, Asia, ANZ) to support the partner network for our Marketing, Advertising, E-Commerce and Customer Service solutions. I drove a strategy to increase pipeline, thought leadership, certifications and sales across a wide range of partners including global system integrators, regional system integrators, digital agencies and technology alliances. As a result we increased the sales and implementation capacity across the partner ecosystem with relationships including  Deloitte, Accenture, IBM, Dentsu, WPP, Publicis Sapient, EWave, Appsflyer and Google. I also led the partner strategy for newly acquired products within APAC including Demandware, CloudCraze, Krux, Datorama and Evergage ensuring that we had the right skills and capacity within the region to support the sales goals for these solutions. 

RVP Cloud Sales Alliances

Managed the professional services delivery team across the Asia region including ANZ, SEA, India, China and Japan. Created and executed an onboarding methodology to achieve the business driver of high quality project delivery and customer satisfaction. Met and exceeded all key business objectives including revenue, cost, utilisation and pipeline development.


VP Enablement Services - Greater Asia

As Sales Director for Sitecore Australia/New Zealand I recruited and managed a growing sales team, maturing sales processes and pipeline generation activities. I recruited and developed a strong direct and inside sales team to capitalise on a rapidly growing market. We developed strong relationships with leading digital agencies including Deloitte, Isobar and Accenture to deliver high quality projects to the region's most innovative companies. This resulted in the business increasing total revenue by 300% and moving to a market leader position in web content management. 

Sales Director

I assisted a European company with creation and execution of a market entry strategy for the APAC region. This involved leveraging my network to create and manage a partner ecosystem to support sales and project delivery services. The key outcomes were an increased brand awareness and strong sales pipeline using a channel centric execution.

Business Development Director APAC

Setup a consulting company to provide digital strategy and implementation services using the RedDot (now OpenText) web content management platform. 

Digital Strategy Consultant

As part of the executive leadership team I was in charge of the web content management and digital asset management solutions across the APAC region.  The strategy was a direct sales model along with partner implementation services selling into mid-market and enterprise customers. I recuited and developed strong partner relationships with Logica, Hyro, Siemans, Hot House and the White Agency to secure leading clients including Tourism Australia, Vodaphone, Telstra, Star TV and RACQ.

General Manager Web Solutions Group Asia Pacific

For this role I relocated from RedDot’s New York office to set up the subsidiary in Sydney. As Managing Director I had full P&L responsibility and hired a talented and high performing team to develop the business in Australia and New Zealand. In order to scale quickly I recruited a partner network to provide sales support and implementation services including Deloitte, Logica, Areeba, Citrus and DT Digital and many others. This led to the signing of key customers including RACQ, Red Cross, Bayside City Council, Network Ten and ING Bank and a position of market leadership within the Australia and New Zealand market. 

In addition, I led the sales process and negotiated a multi-million dollar enterprise software agreement with the whole of the Queensland Government along with key partners Hummingbird and Logica. This led to the acquisition of RedDot by Hummingbird who were subsequently acquired by OpenText where I went on to run the Web Content and Digital Asset Management division.

Managing Director - Australia/New Zealand

In this position I ran the pre-sales team for RedDot in North America, we worked closely with the sales team to present the business and technical solution to a varied customer base across the region. The hard working and talented team soon developed a leading position in the market growing 45% YOY signing clients including Verizon, University of Arkansas, Penn State and Bank of New York. 

In conjunction with this role, I started to develop the Australia and New Zealand market for RedDot by recruiting partners, performing remote demonstrations and travelling to see customers and partners. The business grew rapidly with the signing of clients including ING Bank, Unilever, Red Cross, Bayside City Council and CPA Australia. As a result of this success, I moved to Sydney to start the Australia and New Zealand subsidiary for RedDot. 

Manager Sales Engineer Team

As the leader of the Australia/New Zealand business I oversaw a talented team that developed a market-leading position in the web content management industry. The corporate culture fostered a high performing, fun, synergised environment with low attrition rates that achieved out-sized results for the region. The business had a direct and indirect model and worked with leading digital agencies including Deloitte, Accenture, Avanade, Reactive, Isobar, Ogilvy, Sapient and AKQA to deliver on the digital objectives for our varied client base. I led the sales and pre-sales teams to win large enterprise opportunities including Cricket Australia, NineMSN, Australian Super, Network Ten, RACQ, Coles, Lend Lease, Toyota, BUPA, Rabobank and Bunnings. This resulted in the Australia/New Zealand business growing from $4M to $18M in revenue with an average of 37% YOY growth and becoming the third largest region globally for Sitecore. 

Managing Director - Australia / New Zealand

As New Media Director for a traditional print fashion magazine I was tasked with the development of B2B E-Commerce portal to deliver a marketplace for fashion brands and retailers. I worked closely with the development team at Ernst & Young and key stakeholders in the business to develop creative, UX and functional requirements. I also collaborated with the publishing team to sell advertising packages and the editorial teams to publish content for the site. This resulted in strong brand awareness for the new website, TradeFashion.com and the start of a new channel for the magazine business. 

New Media Director

In this position I ran the pre-sales team for RedDot in North America, we worked closely with the sales team to present the business and technical solution to a varied customer base. The hard working and talented team soon developed a leading position in the market growing 45% YOY signing clients including Verizon, University of Arkansas, Penn State and Bank of New York. 

In conjunction with this role, I started to develop the Australia and New Zealand market for RedDot by recruiting partners, performing remote demonstrations and travelling to visit customers and partners. The business grew rapidly with the signing of new clients including ING Bank, Unilever, Red Cross, Bayside City Council and CPA Australia. As a result of this success, I moved to Sydney to start the Australia / New Zealand subsidiary for RedDot.

Project Manager

I started this role as a technician assembling custom made PC’s from parts sourced from Asia. Over time my role developed and I was promoted to General Manager running all the operations of the business. I developed a strategy to exit the low-cost market and restructured the business to concentrate on using high quality parts to target more enterprise client base. This resulted in strong sales with education, finance and mining sectors who valued performance, reliability and customer service. In this role, I also led the development of a software solution to manage the core business including sales, customer services, ordering and inventory increasing efficiency and enabling a just in time delivery model. 

General Manager

This was a contract role for the London Underground in two engagements. The first project was the development of a project management and prioritisation system to direct the allocation of resources aligned to organisational goals. The second engagement was the redesign of a train performance analysis system that was required to meet legislative requirements. I was then promoted to Line System Manager leading IT for the Met, Circle and Hammersmith lines. I was responsible for delivering a complex project including a hardware refresh for 10,000 desktops along with Y2K testing and redevelopment of the many applications used across the largest section of the organisation. 

Analyst Programmer & Line System Manager

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