Higher National Diploma

Diploma of Education

Bachelor of Arts - BA

Produced engaging, data-driven visuals and infographics for media reports and analytics, aiding in effective data storytelling.
Collaborated with analysts to transform complex data into easily understandable graphics and user interfaces.
Developed templates and visual assets, improving team productivity by reducing design iteration time.
Played a key role in enhancing brand consistency through design guidelines and quality control.
Managed multiple design projects simultaneously, ensuring timely delivery and adherence to project specifications.

Graphic Designer

Crafted wireframes and prototypes well, as polished user interface designs for both business-to-business and business-to-consumer products spanning diverse sectors. 
Led initiatives to improve the user experience of products resulting in a 25 per cent rise, in maintaining users. 
Collaborated extensively with the developers to guarantee a transition, from design to development and reduce the need, for rework. 
Crafted user-friendly and adaptable. Mobile interfaces, with a focus, on accessibility and seamless navigation experience. 
Made design adjustments through iterations to enhance engagement rates further.

Senior Graphic Designer

User experience research initiatives, using surveys, interviews, and usability testing to inform product design.
Designed and implemented customer journey maps, identifying pain points and opportunities for CX improvement.
Collaborated on cross-departmental teams to ensure UX insights were integrated into product strategy and development.
Developed and refined interactive prototypes, allowing stakeholders to experience and provide input on the UX early in the design process.
Contributed to brand consistency across digital platforms by developing a standardized UI design language.

Digital Product Design | UX/CX Research

Crafted engaging content, for websites and social media platforms to elevate brand presence in the online sphere. 
Worked together closely with the marketing and product teams to ensure that design elements matched the goals of the campaigns. 
Increased user. Sales, by improving the components, on landing pages and website interfaces. 
Managed a collection of design elements to enhance efficiency and maintain a brand image. 
Created comprehensive design solutions, for initiatives from the idea to the final implementation stage.

Digital Designer

Graphic Web Designer

•	Lead end-to-end design processes for web and mobile applications, from concept to final implementation, enhancing usability and user engagement.
•	Conduct in-depth user research and competitive analysis to identify design opportunities and improve product-market fit.
•	Develop user flows, wireframes, and high-fidelity prototypes in Figma, creating intuitive and visually appealing interfaces aligned with client and user needs.
•	Collaborate cross-functionally with product managers, developers, and stakeholders to ensure a cohesive and scalable product vision.
•	Drive usability testing and iterate designs based on user feedback, increasing conversion rates and user satisfaction.
•	Build and maintain a comprehensive design system, streamlining design processes and ensuring brand consistency across digital platforms.
•	Utilize analytics to track user engagement, implementing data-driven design improvements that significantly boost user interaction and retention rates.

Sr.UI/UX Designer

Sr. UI UX Designer

As a Senior UI/UX Designer at (https://www.linkedin.com/company/rakez) RAKEZ (By Dautom), I focus on delivering user-centred design solutions that enhance digital experiences, streamline user journeys, and align with business goals. Collaborating with cross-functional teams, I contribute to creating intuitive, scalable, and visually compelling digital products.

User-Centred Design: Conduct in-depth user research, interviews, and usability testing to understand user behaviour, identify pain points, and craft solutions that meet user and business needs.

Wireframing & Prototyping: Design high-fidelity wireframes and interactive prototypes using tools like Figma and Adobe XD to visualize user flows, functionality, and layouts.

Responsive & Accessible Design: Ensure responsive, mobile-first designs adhere to WCAG accessibility standards to cater to diverse user demographics.

Collaboration: Work closely with developers, product managers, and stakeholders to translate business objectives 

Throughout my 12+ years in the industry, I’ve worked across diverse sectors from e-commerce to publishing, each experien

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