Advanced Management Program

Full P&L management of this business, a content and social media agency originally formed in London. 

Cake is a next generation communications agency in social media, social experiences, branded entertainment and rich, sharable content.

Clients included Panasonic, Volvo, Hennessy, OppenheimerFunds, Yahoo!, Volvo, Hennessy, LVMH, BooHoo.com, Michael Kors, Havaianas...

My role was broad and included strategy, creative, client handling and recruiting, all while managing a great team of social, content and communications specialists.

Managing Director

Leading strategy, content and social media across Havas Media USA. 

A fast changing media world needs new kinds of thinking. As technology drives integration, innovation and instant connections, the ways in which we find meaningful connections with consumers for our clients must keep pace.

I built a new team, bringing together strategists and creative content makers to help agency teams and clients make more insightful, inspiring and impactful use of media. A dynamic and diverse community of thinkers, makers and doers creatively fueled by Cake New York.

Media means many things and comes in many guises – this team aims to make sure that Havas Media offers its clients creativity, content and connectivity however we find the opportunity.

EVP, Managing Director - Strategy, Content & Social Solutions

Performance Space Management ran 3 venues hosting over 100 shows as part of the Edinburgh Fringe Festival. As press and marketing manager my role involved pro and reactively dealing with media enquireies around teh company, venues and indivudal shows as well as handling a small marketing budget.

Press & Marketing Manager

A leading brand entertainment agency in Europe. Managed the global roll out of a documentary maximising Vodafone’s access to Lewis Hamilton and McLaren team to promote the firm’s F1 sponsorship. Content was broadcast on TV in 21 markets, featured on in-flight channels, VOD, mobiles and in retail and delivered awareness levels 3 times higher than traditional TV advertising.

Developed Vodafone’s global music positioning which was adopted by 29 markets. Managed a global activation budget of €5.5m with activation plans including multi-market events, a global partnership with MTV and a pan-European deal to bring music service Last FM to mobile. 

Created an online series promoting Ben & Jerry’s CSR initiative ‘Do the World a Flavor’ within 11 markets reaching a worldwide audience of 3.6 million.

Oversaw Cake's new business and marketing activity - handling all incoming new business queries, generating leads via creative outbound marketing and profile building PR opportunities.

Head of Content and New Business

Board level responsibility for strategic planning across all clients.

Nintendo Wii – Agency side lead on developing the European and UK specific PR strategy to introduce ground breaking new console.

PG Tips (Unilever) – A senior agency planning role advising full agency and client teams on strategic approach to inform a new campaign including PR, Advertising, DM and retail initiatives.

Bertolli (Unilever) – Pan-European consumer activation plans and implementation.

Head of Planning

Joining Cake's Digital department in 2001, I have worked across a range of clients and disciplines. 

Highlights include Pan-European PR campaigns for Nintendo (including launch of Wii), developing Cake's portfolio of Unilever clients, managing consumer PR for Clotheshow Live and Select Model Management and involvement in the various live events and integrated campaigns Cake is famous for.

Board Director

Regional and local media liaison, project management, event management, celebrity liaison, administration.

Intern

I have a broad general management role as part of the executive leadership team for North America and am actively involved across our 'Village'​ organizational structure that brings media and creative work closer together. 

I have specific oversight of client strategy, creativity and content and am hands-on with clients including more than 30 brands across the LVMH luxury brands portfolio, Fidelity Investments, Pinnacle Foods and the National Association of Realtors to name just a few of our 70+ clients. 

I've re-structured our offering in strategy and content, recruited smart new talent, set up a luxury consulting group making the most of our existing specialism and begun to build an innovation team who help clients with setting themselves up for success in a future dominated by data and technology.

My role is broad and exists as a key part of the US Executive Leadership Team making the most of my skills as a general manager and contributing to our success as AdWeek Media Agency of

Chief Strategy Officer, USA

A role of two halves - overseeing our largest global clients and growth, while building out a transformation team to look to the future and build our services for tomorrow's needs.

Global Chief Transformation Officer

Leading the global vision for Havas Media Group. 

In the past two years, that vision has helped us win or retain major global brands including Hyundai Motor Company, Telefonica, Puma, TripAdvisor and Jacobs Douwe Egberts to name just a few. 

Building a new way of operating that builds more meaningful brands by capitalizing on the most meaningful media to create great media experiences. 

Championing our partnership with the Conscious Advertising Network that helps us be values-driven as well as drive value. 

Global Chief Strategy Officer

LUSITANO Studio is a new venture I've been working on that represents my 'side hustle'. We're aiming to create a window into the authentic contemporary craft and creativity of Portugal in decorative goods for the home.

Through a hand-chosen community of Portuguese artisans, LUSITANO Studio presents a collection of desirable, decorative, and functional home goods that are perfect for a discerning U.S customer.

I partner with the Founder and Creative Director, Carlos João Parreira, to support all commercial and marketing development of the business. 

Commercial Director

I spent a year at JCPR working on dot com, celebrity and corporate accounts including Daewoo, Cahoot, a web based gambling site and a number of high profile individuals.

Executive

CEO, North America

Senior engineer and skydiver.

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