Bachelor of Arts (B.A.)

Digital Marketing

•	Managed social media advertising across Facebook, Instagram, Twitter, TikTok, and YouTube, optimizing campaigns to increase game installs and player engagement. •	Ran targeted user acquisition campaigns, improving ad performance, reducing costs per lead numbers, and maximizing return on ad spend. •	Oversaw community management, engaging with players on social media and forums, handling feedback, and ensuring a strong player experience. •	Worked with game developers and designers to align ads and community engagement with new updates, in-game events, and seasonal content. •	Collaborated with influencers and content creators to boost game awareness and increase player participation in special events. •	Monitored and reported on key performance metrics, including player retention, engagement rates, and campaign effectiveness, making data-driven improvements.

Social Media Marketing Specialist

•	Became a partner and built BigBang Digital into a full-service digital marketing agency, managing end-to-end digital strategy, performance marketing, and growth initiatives for clients across e-commerce, real estate, finance, automotive, SaaS, healthcare, education, and travel industries. •	Hands-on execution and strategic oversight across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, Tiktok, YouTube, Programmatic (DV360, Criteo), Native Advertising, and Affiliate Marketing, ensuring maximum reach and conversion efficiency. •	Optimized performance across multiple KPIs, including CAC, ROAS, CLV, engagement rates, lead quality, and conversion rates, adjusting strategies in real time to hit aggressive growth targets. •	Developed and scaled SEO strategies from technical optimizations (site speed, crawlability, structured data) to content marketing and link-building, helping businesses achieve sustained organic visibility and revenue growth. •	Launched high-converting e-commerce ca

Consultant / Partner

•	Founded and led the development of a user-generated video platform designed to help consumers review e-commerce sites and share their shopping experiences, enhancing trust in online transactions. •	Developed and executed a comprehensive business plan, securing investor interest and managing key relationships to support growth and scalability. •	Conducted market research and competitor analysis to refine Shopinomi’s value proposition and ensure product-market fit. •	Built and implemented a multi-channel marketing strategy, including media planning, influencer outreach, and organic community engagement. •	Managed the full user conversion funnel, tracking and analyzing behavioral data to optimize retention and engagement strategies. •	Led the product development team, coordinating with engineers and designers to build a seamless and user-friendly platform. •	Applied growth-hacking tactics, including face-to-face user engagement, video broadcasting, and street interviews to drive brand a

Investor - Founder

•	Managed the digital advertising strategies for major European brands, overseeing multi-market SEM campaigns across France and Turkey while ensuring seamless coordination with international stakeholders. •	Operated at the intersection of data, creativity, and performance marketing, balancing brand positioning with measurable acquisition strategies for diverse industries, including luxury fashion, automotive, finance, and tech startups. •	Took full ownership of high-stakes ad budgets, fine-tuning campaigns to perform under strict ROI, CPA, and conversion goals, often working within volatile market conditions. •	Led cross-border campaign execution, ensuring localization and cultural adaptation while keeping messaging, bidding strategies, and user experience aligned across multiple European regions. •	Developed custom performance tracking frameworks, using advanced automation, predictive analytics, and real-time bidding optimizations to maximize the efficiency of large-scale SEM investme

Account Manager

• Led the content marketing team and collaborated with an IT-dedicated SEO task force to execute large-scale SEO initiatives, improving organic rankings and site authority. • Managed six-figure ad budgets across Google Ads, Meta Ads, and Programmatic Display Networks, optimizing ROAS through continuous A/B testing, audience segmentation, and bid strategy adjustments. • Implemented a comprehensive SEO roadmap, focusing on technical SEO audits, on-page optimization, structured data implementation, and site speed enhancements, leading to a significant increase in organic traffic. • Developed and executed multi-channel digital marketing strategies, integrating paid media, organic search, and conversion rate optimization (CRO) to drive customer acquisition and retention. • Conducted advanced keyword clustering and intent-based keyword research using Ahrefs, Moz, Searchmetrics, and Google Search Console, mapping queries to different stages of the user journey. • Established high-authority li

Search Engine Optimization Specialist

• Managed and provided strategic direction for a portfolio of high-value client accounts, ensuring the successful execution of data-driven digital marketing strategies. • Conducted in-depth audits for prospect brands, analyzing performance metrics, user behavior, and competitive positioning to develop customized digital roadmaps. • Coordinated and advised external digital agencies working with Magiclick customers, ensuring alignment on content marketing strategies, social media planning, and IT-related digital solutions. • Led digital transformation initiatives for clients, integrating marketing automation, AI-driven audience targeting, and customer journey mapping to enhance engagement and conversion rates. • Developed customized growth strategies for diverse industries, including e-commerce, finance, real estate, and automotive, tailoring marketing approaches to sector-specific challenges and opportunities. • Provided executive-level consultation to key stakeholders, guiding long-ter

SEO Manager

• Assisted in financial record-keeping, bookkeeping, and invoice processing, ensuring accuracy in accounting operations. • Supported monthly and quarterly financial reporting, helping analyze budgets and expenditure reports. • Collaborated with senior accountants on tax filings and regulatory compliance, gaining insights into Turkish financial regulations. • Facilitated internal communication between departments, ensuring smooth coordination in accounting processes. • Gained hands-on experience with accounting software and financial documentation, developing a strong foundation in financial operations.

Accounting Intern

• Led the execution and management of large-scale SEO programs, optimizing search visibility and organic performance for multiple e-commerce platforms, including Zidaya, Evimister, Westwing, and Sporena. • Conducted comprehensive website architecture and usability analysis, implementing technical SEO improvements to enhance crawlability, indexation, and user experience. • Developed and implemented on-page and off-page SEO strategies, including content optimization, internal linking structures, and backlink acquisition to improve domain authority. • Performed in-depth keyword research and competitive analysis, leveraging tools like Ahrefs, SEMrush, and Google Search Console to identify high-value ranking opportunities. • Created data-driven SEO proposal reports tailored to each brand’s business goals, outlining key optimization strategies and measurable success indicators. • Monitored search engine algorithm updates, emerging SEO trends, and industry best practices, ensuring Rocket Inte

SEO Specialist

• Led the development of ING’s global SEO strategy, driving organic growth across multiple international markets and ensuring alignment with business objectives. • Built and scaled internal SEO capabilities from scratch, creating structured processes for content optimization, technical SEO, and performance tracking. • Provided strategic SEO guidance to C-level executives, product managers, and marketing teams, ensuring SEO played a key role in broader digital initiatives. • Developed proprietary SEO tools and automated workflows to enhance content discovery, optimize keyword targeting, and improve efficiency in organic search management. • Identified and executed high-impact opportunities in site architecture, search intent mapping, and technical SEO, leading to significant improvements in rankings and user engagement. • Established a competitor intelligence framework, monitoring industry trends, algorithm updates, and emerging digital strategies to maintain ING’s competitive advantage

•	Managed the digital marketing budget, tracking and optimizing ROI and KPIs using Google Analytics, MixPanel, Optimizely, and Inspectlet, ensuring data-driven decision-making. •	Designed and executed multi-channel marketing campaigns, testing ad copy, landing pages, bidding strategies, and audience targeting to maximize conversion rates and incremental growth. •	Developed and implemented digital marketing strategies to drive lead generation, brand awareness, and customer acquisition across key channels, including: o	Search engine marketing (Google Ads, Bing Ads) o	Content marketing and SEO-driven campaigns o	Data-driven email and marketing automation campaigns o	Social media engagement and influencer collaborations o	Video marketing initiatives for audience expansion o	Display advertising, banner ads, and retargeting strategies o	Community-building efforts for long-term brand engagement •	Utilized advanced analytics models to assess traffic patterns, campaign performance, and user beh

Online Marketing Manager

• Developed and executed strategic link-building campaigns, leveraging competitive analysis tools to acquire high-authority backlinks and improve domain rankings. • Optimized website elements by crafting keyword-rich title tags, meta descriptions, alt attributes, and heading structures to enhance search engine visibility. •	Implemented technical SEO best practices, including creating custom 404 error pages, configuring .htaccess rules for PHP, and setting up 301 redirects to maintain URL structure integrity and optimize crawl efficiency. • Utilized Google Search Console and Google Analytics to monitor website performance, diagnose indexing issues, and track key SEO metrics, ensuring continuous optimization based on data-driven insights.

SEO Intern

Marketing Manager

Digital Marketing Consultant

Know about Rasit Cakir's work experience, education, bootcamps, certifications, and much more. Rasit Cakir