- Built user flows and prototypes to effectively communicate proposed designs from product team to engineering for implementation

- Implemented frontend code changes to run A/B tests across web and mobile apps, coordinating with engineering team

- Continuously monitored health of existing A/B tests for clients like HCF Australia to diagnose issues and terminate any underperforming tests

- Developed and presented experiment roadmap and recommendations to executives

- Continuously enhanced skills and knowledge by learning about new A/B testing approaches through industry blogs, publications, podcasts, and webinars

- Led root cause analysis on inconsistent test results and bug fixing to improve testing infrastructure

Frontend Developer

- Enhanced and fixed bugs in current web apps using HTML, CSS, JavaScript. 

- Planned and designed prototypes for new web and mobile apps.

- Built responsive page layouts that worked across browsers and devices using Bootstrap.

- Wrote backend code using PHP to create REST APIs for accessing data in JSON format. 

- Created data dashboards and charts using Google Charts for better data analysis.

- Followed model-view-controller approach to write organized, reusable code.

Web Development Intern

- Designed and executed over 450+ A/B tests using platforms like Adobe Target, Webtrends Optimize,  Convert, Optimizely for clients including Lexus Singapore, Toyota Singapore, Subaru, Peugeot, HCF Australia, Microsoft, Canon, Fantastic Furniture, R.M. Williams, General Pants Co., P&O Cruises, and Chemist Warehouse

- Built user flows and prototypes to effectively communicate proposed designs from product team to engineering for implementation

- Implemented frontend code changes to run A/B tests across web and mobile apps, coordinating with engineering team

- Continuously monitored health of existing A/B tests for clients like HCF Australia to diagnose issues and terminate any underperforming tests

- Developed and presented experiment roadmap and recommendations to executives

- Continuously enhanced skills and knowledge by learning about new A/B testing approaches through industry blogs, publications, podcasts, and webinars

- Led root cause analysis on inconsistent test results an

Javascript Engineer

- Designed and built responsive frontend interfaces using HTML/CSS, JavaScript, jQuery and Bootstrap to create seamless user experiences.

- Developed full-stack web applications utilizing Django and PHP to build robust and scalable products. 

- Partnered with design team to conceptualize and develop digital promotional content including banners, emails, and social media assets.

- Created various image files and icons optimized for use across web and mobile apps. 

- Enhanced UI/UX through illustration and icon design, implementing visual elements to elevate look and feel.

- Collaborated with senior graphic designer on marketing initiatives, assisting in production of campaign creatives and assets

Senior Javascript / Frontend Engineer

- Developed user interfaces and data visualizations using Angular 9+ to create intuitive user experiences and workflows

- Built native mobile apps with Ionic 5 that delivered responsive performance across iOS and Android

- Led full stack development of projects utilizing NoSQL databases like Firebase for flexible data modeling

- Adopted Agile methodologies like Kanban to ship high quality code in iterative delivery cycles

Hybrid Application Developer

Test Lead

Experimentation Test Lead | CRO & Front-End Optimization Expert | Personalization | Driving Conversion Lifts

Know about Rasesh Singh's work experience, education, bootcamps, certifications, and much more. Rasesh Singh