Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

The Design of Everyday Things

स्टे हंग्री स्टे फूलिश रश्मि बंसल एक सफल लेखिका, उद्यमी एवं युवा विषयों की विशेषज्ञ हैं। युवाओं की प्रसिद्ध पत्रिका ‘जैम’ (Just Another Magazine—JAM) की संपादक व सहसंस्थापक हैं। ‘जैम’ युवाओं की प्रिंट और इंटरनेट पत्रिका है। वह लंबे समय से युवाओं के कैरियर और उद्यमशीलता पर लिखती आ रही हैं। हाल ही में यू टी.वी. बिजनेस पर स्टे हंग्री शो भी होस्ट कर रही हैं। इसके अलावा ‘क्रेकिंग कैरियर’ नामक एक अन्य पत्रिका में सलाहकार संपादक भी हैं। वह अपने भ्रमण द्वारा लगातार युवाओं से मिलती रहती हैं व उन्हें प्रेरणा देती हैं। उन्होंने सोफिया कॉलेज, मुंबई से अर्थशास्त्र में स्नातक व आई.आई.एम., अहमदाबाद से एम.बी.ए. किया हैं। वह मुंबई में रहती हैं। उनकी इ-मेल है—rashmi@jagmag.com

Stay Hungry Stay Foolish

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The Psychology of Money

ಈವರೆಗೆ ಬಂದಿರುವ ಮಿಲನಿಯಮ್ ಸರಣಿ ಪುಸ್ತಕಗಳು, ಮಿಲನಿಯಮ್ ೧ – “ಹುಡುಕಾಟ” ಮಿಲನಿಯಮ್ ೨ – “ಜೀವನ ಸಂಗ್ರಾಮ” ಮಿಲನಿಯಮ್ ೩ – “ಪೆಸಿಫಿಕ್ ದ್ವೀಪಗಳು” ಮಿಲನಿಯಮ್ ೪ – “ಚಂದ್ರನ ಚೂರು” ಮಿಲನಿಯಮ್ ೫ – “ನೆರೆಹೊರೆಯ ಗೆಳೆಯರು” ಮಿಲನಿಯಮ್ ೬ – “ಮಹಾಯುದ್ಧ - ೧” ಮಿಲನಿಯಮ್ ೭ – “ಮಹಾಯುದ್ಧ - ೨” ಮಿಲನಿಯಮ್ ೮ – “ಮಹಾಯುದ್ಧ - ೩” ಮಿಲನಿಯಮ್ ೯ – “ದೇಶ ವಿದೇಶ - ೧” ಮಿಲನಿಯಮ್ ೧೦ – “ದೇಶ ವಿದೇಶ - ೨” ಮಿಲನಿಯಮ್ ೧೧ – “ದೇಶ ವಿದೇಶ - ೩” ಮಿಲನಿಯಮ್ ೧೨ – “ದೇಶ ವಿದೇಶ - ೪” ಮಿಲನಿಯಮ್ ೧೩ – “ವಿಸ್ಮಯ ವಿಶ್ವ-೧” ಮಿಲನಿಯಮ್ ೧೪ – “ಮಹಾ ಪಲಾಯನ”

ಮಹಾ ಪಲಾಯನ / Maha Palayana

Wisdom to Create a Life of Passion, Purpose, and Peace This inspiring tale provides a step-by-step approach to living with greater courage, balance, abundance, and joy. A wonderfully crafted fable, The Monk Who Sold His Ferrari tells the extraordinary story of Julian Mantle, a lawyer forced to confront the spiritual crisis of his out-of-balance life. On a life-changing odyssey to an ancient culture, he discovers powerful, wise, and practical lessons that teach us to: Develop Joyful Thoughts, Follow Our Life's Mission and Calling, Cultivate Self-Discipline and Act Courageously, Value Time as Our Most Important Commodity, Nourish Our Relationships, and Live Fully, One Day at a Time.

The Monk Who Sold His Ferrari

This is the journey of a boy born in a remote village, who went from riding a bullock cart to owning an airline, a journey of an entrepreneur who built India's first and largest low-cost airline Filled with rich anecdotes of everyday struggles and joys, this is the awe-inspiring story of Captain G.R. Gopinath. This autobiography narrates in gritty detail Captain Gopinath's incredible journey: quitting the Indian Army in the late 1970s with a princely gratuity of Rs 6500, going back to his farm land inundated by the river, converting a piece of barren land to set up a farm for ecologically sustainable silkworm rearing, winning the Rolex award for it, his loves and passions, his extraordinary determination to launch an airline (which touched a crazy market cap of US$ 1.1 billion in less than four years ), in the process rewriting aviation history.

Rajath C

Building tech.