Bachelor of Science (BSc)

Principle UI/UX Designer

Senior UI/UX Designer

A small software company in northern UK, specializing in developing a range of SaaS products. I was involved in producing prototypes and concepts for potential ideas, as well as creating low- and high-fidelity wireframes for the development team. Additionally, I conceptualized initial branding for prototyped ideas and worked with the development team to produce front-end assets.

I analyzed user behavior and made adjustments based on data insights. My role also included designing landing pages for various products and providing ongoing UX support throughout the product life cycle.

Creative Lead

Joined just after a stint at Startup 500, helped to unify their offering with a more simple design, worked
through two pivots, to then be acquired by Retargeter.

• Joined after a stint at Startup 500 to unify the product offering through a streamlined and cohesive
design.
• Successfully redesigned the entire user experience following two major pivots, contributing to the
product’s strategic direction.
• Provided HTML/CSS templates to expedite development, reducing time-to-market by 25%.
• Designed both web and Chrome extensions, enhancing product functionality and user engagement.
• Created marketing materials, including the front-facing website, which improved brand visibility and user acquisition.
• Work led to the company's acquisition by Retargeter, highlighting the strategic impact of design on business outcomes.

Lead UI Designer / Frontend Engineer

• Conducted a comprehensive audit of the existing system, leading to a full redesign and implementation of a new design system and component library.
• Designed and oversaw the creation of both customer and admin interfaces, enhancing user experience and operational efficiency.
• Developed component libraries that reduced design process time by 30%.
• Conducted user research to improve workflows, resulting in a 20% reduction in support requests.
• Advised on best practices for document management and large-scale form submissions, improving user satisfaction.

Senior UI Designer

• Collaborated with senior leadership and dev teams to build internal tools that reduced friction for support and improved day-to-day workflows.
• These tools supported large international teams, including those providing support for Etsy, Udemy, and Grindr.
• Introduced more transparent design processes, helping speed up delivery and make the workflow easier to navigate.
• Helped position design as a key consideration when planning and building new internal tools.
• Created and documented an internal design system that made it much faster to ship consistently.
• Became a go-to advisor not just for design, but for wider process flows - helping reshape how reviews and handoff worked across teams.
• Grew and mentored the design team, with junior designers progressing into senior roles over time.

Head of UI/UX Design

• I thrive on taking software products from zero to one - turning raw ideas into clear, usable, and well-designed experiences.

• Specialise in translating early concepts into functional MVPs and thoughtful product launches that support long-term growth.

• Work spans a range of industries - including Construction, CX, Marketing, Finance, and AI - giving me a solid view of user needs across different domains.

• Designed and shipped a wide variety of software: MVPs, prototypes, internal tools, and full product experiences.

• Collaborate closely with development teams, often contributing to the build process to ensure smooth handoff and alignment.

• Helped drive product improvements that directly supported business goals - from scaling teams to fundraising and acquisition.

Freelance Product Designer

I have no idea what I'm doing.

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