Product Management Duke C8 (Completion)

Diploma in Advance Computer Arts

DCP & SA  Diploma in computer programming and software applications

Bachelor of Arts (BA)

At LNK Advertising, I led creative efforts for clients across real estate, infrastructure, and airports. I collaborated with artists and animators to craft digital brand presences, developing strategies that integrated with broader marketing initiatives for impactful, cohesive experiences.

Interactive Art Director

I drove innovation by identifying and resolving key issues within products and applications, developing new methods when existing ones fell short. I focused on key performance metrics, challenging benchmarks through generative research. My strategic approach to UX design balanced high usability with impactful design improvements.

Senior User Experience Designer

As Sr. UX Designer for Amazon's Customer Experience Team, I led UX design for reach, video, and content commerce initiatives, including a gamification segment. I tackled complex, large-scale challenges, collaborating with product managers to drive engagement in growing marketplaces like India. My work balanced user needs with business objectives, consistently delivering high-quality, user-centric solutions.

As Interaction Design Lead for Amazon's Advertising Team, I led a team designing complex interactive advertising and brand collaboration sections on the Amazon website. Collaborating with global stakeholders, including the Amazon Devices team and high-value clients, I focused on enhancing visual and interactive ad campaigns. I raised the creative asset production bar and built scalable products to drive innovation and deliver impactful advertising solutions.

Interaction Design Lead

At the Digital Business Incubator, I led UX/UI design for innovative startup products, collaborating closely with the product team to create intuitive and engaging user interfaces for a fashion startup and digital advertising platform. This fast-paced environment allowed me to refine my skills in startup product development and digital advertising.

Interactive Creative Director

As the creative lead, I developed digital campaigns for prestigious brands like Kellogg's. This involved ideating and executing interactive digital ads, as well as designing the information architecture for product and brand websites. Collaborating closely with clients and their agencies, I ensured cohesive and impactful digital strategies that blended creative vision and technical expertise to deliver engaging, user-centric experiences.

Group Head Digital Art

As a Senior User Interface Designer and Creative Technologist at EC, I combined creativity, leadership, and technical expertise to deliver cutting-edge digital experiences. Leading creative teams, I fostered collaboration and ensured high-quality, on-time project execution. I played a hands-on role in front-end development, translating design concepts into functional, responsive interfaces.

Senior User Interface Designer

As a Senior Web Designer at Fractal Ink Design Studio, I played a key role in designing and developing websites. I translated client requirements into responsive web layouts using HTML, CSS, and design tools. My responsibilities also included creating print materials and providing creative input to maintain a consistent visual identity across digital and print assets. I worked closely with clients to understand their design goals and present design revisions.

Sr. Web Designer

In my first role, I collaborated with cross-functional teams to develop web layouts and user interfaces that met company and client standards. I specialized in designing custom multimedia content and print materials like brochures and business cards, ensuring brand guideline adherence. I actively participated in brainstorming to generate innovative designs, maintaining a client-focused approach to deliver satisfying results. My work enhanced the company's visual presence and supported their marketing and branding.

Web Designer

As UX Design Lead at Amazon in Luxembourg, I lead the design of internal software applications, focusing on operational efficiency and user experience. I collaborate with product managers and engineering leads to create innovative, user-centric solutions that align with business goals. My role also involves driving company-wide design initiatives and promoting design excellence across the organization.

UX Design Lead

UX Design Lead at Amazon driving innovative user-centric solutions

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