Yandex.Metrics Specialist Certificate

Design mentor

Specialist

As a UX/UI designer or product designer, I work on creating and improving user interfaces for various web services, including corporate websites, promo landing pages, administrative panels, personal accounts, and dashboards, as well as mobile applications. My work also includes developing designs for advertising creatives and presentations. An important part of my job is to think through and defend the product concept. I create user personas and user flows to understand users' needs and tasks, analyze the results of usability testing and A/B testing, and work with analysts to study user behavior and identify key product problems. To create an interface that is as convenient as possible for users, I develop information architectures for complex web services, optimize interfaces for different devices and platforms, and create guidelines and templates to simplify work on small tasks. In addition, I work in a team with developers, conduct design reviews, plan and conduct design sprints for

Senior Product Designer

I specialize in creating products that are convenient and enjoyable for users to use. My work includes designing interfaces for websites, mobile applications, and software. I conduct research and analyze user behavior to create products that are user-friendly and intuitive. I also work on designing products that meet the requirements and expectations of users and are in line with design trends. Additionally, I test products at various stages of development to ensure they are functioning properly and meet the needs of users. I also evaluate products after launch to determine areas for improvement. I create branding and corporate styles for products and companies, including logos, color schemes, typography, and other elements that help companies stand out in the market and become recognizable. In my work, I also conduct audience analysis and develop strategies to help companies achieve their goals. I work on sales funnels within websites and analyze product effectiveness. I enjoy creatin

UX/UI Designer

- Setting up and running advertising campaigns (creating campaigns in Yandex.Direct, Google AdWords, Targeted advertising, Facebook Ads, Instagram, Youtube). - Web analytics and analyzing the effectiveness of advertising (customer price indicators, order price, etc.) - Work with SEO-optimization (full curation of metrics control). - Work with lead generation: teaser networks, contextual advertising, CPA networks, SEO, thematic sites, banner advertising. - Work with call-tracking services (CallTouch, CoMagic, Roistat, Google Analytics, Yandex.Metrika). Weekly analysis and reporting on all areas of attracting leads, planning. Work with contractors to create lendings (interaction with copywriters, designers, layout designers and third-party developers, including independent realization).

Internet marketer / Marketing designer

- design development for landing pages, corporate website, advertising materials - managing project teams (developers, content developers, designers, directories) - marketing analytics and brand strategy - management of advertising campaigns Yandex.Direct, Google Adwords, Facebook/Instagram, V

UI/UX Designer

- Setup, maintenance and optimization of advertising campaigns in Yandex.Direct, RFE, Google.Adwords, KMS. - Development of strategies and launch of RC with the purpose of lead generation in Facebook, Instagram, VKontakte, Mytarget. - Preparation of media plan and justification of the choice of platforms, strategies, formats, targeting, search for new channels. - Creating creatives, conducting A/B tests and their interpretation, selecting the most effective advertising creatives. - Analyzing the effectiveness of advertising campaigns, reallocating budgets to more effective channels. - Analyzing competitors' activities in similar channels. - Reporting.

Contextual and targeting advertising manager / marketing designer

Senior product designer

Know about Vladimir Pavlov's work experience, education, bootcamps, certifications, and much more. Vladimir Pavlov