Product Launches Micro-Certification (PRLC)™️

Product Roadmapping Micro-Certification (PRC)™️

Product Strategy Micro-Certification (PSC)™️

Strategizing Products and Customer Experiences (SPACE)

IDF Member

Leading Your Team Through Change

cPanel & WHM Sales Professional (CPSP)

Planning and conducting qualitative interviews

How to analyze Qualitative data 

Research Methodology: Complete Research Project Blueprint

Customer Experience: Service Blueprinting

Product Analytics Certification

cPanel Professional Certification (CPP)

Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Product-led Certification

Product Discovery Certification

Ultratrail Race Volunteer - Start/Finish

- graphic design
- web design and website creation (microsites, landing pages, etc.)
- design of proposals for funding and marketing campaigns deliverables (web, social media)
- promotional products

Graphic Designer

- brand consultancy
- graphic design
- web design

Designer

- graphic design (onscreen and print deliverables)
- design consultancy

Essential Product Management Course

Bachelor of Arts (BA), Bachelor in Design (BDes)

MA in Design

- produced graphic designs for HP PartnerOne Program (banners, web page design in CSS and HTML5)
- designed promotional elements, newsletters and dedicated websites for products and services
- designed marketing and promotional material (flyers, posters, catalogs)
- collaborated on promotional campaigns with internal departments and external agencies
- delivered UX and UI design for internal HP tools
- created mock-ups, preparation of wire-frames with software engineer

Web & UX/UI Designer | B2B

- graphic design: logo, packaging, e-mailing
- mock-ups and design boards production
- digital correction of photographs, pre-production corrections
- research (visual brand identification)

Graphic Designer | Internship | Branding

- web design and graphic design for EUF Campus Europae
- developed wireframes and mockups
- created interactive banners

Graphic Designer | Education

- developed and executed marketing and social media campaigns 
- managed web content and analytics reports (web and social media content management: newsletter, Foursquare, Twitter and Facebook updates)
- created and designed newsletters 
- prepared market trends analysis reports, emailing reports analysis

Social Media and Web Manager | Hospitality

- point of contact for Sales and Account Strategy teams (UK, Benelux, Nordics, Central Europe, CEE)
- created and delivered tailored trainings for commercial teams (certified trainer)
- created best-in-class performance ads that meet brand guidelines, drive user engagement & deliver high CTR
-  prepared analysis of ad performance and data-driven optimisations to maximize advertisers' sales
- designed digital deliverables and collaborated with the marketing department

Senior Creative Designer & Trainer | B2B

Designed new and enhanced current products, services, and customer experiences (CX) to enable stronger brands.
Created solutions and opportunities to bring value to the business, enable better customer experiences, and generate business growth.

Examples of projects and collaborations: 
- Brand and product design for fashion clothing company Colorshake
- Service design and CX research, including Service Blueprinting & Customer Journey Map creation, qualitative & quantitative research, design thinking workshops for various start-ups and SMBs (B2C)
- Promotional elements, posters, and outdoor elements for S´poco Loco, Tex Mex restaurant chain 
- Warsaw Food Festival brand design and creatives
- Graphic design for marketing materials and social networks, textile pattern design, and production assistance for Lamps & Company
- Graphic design for BBVA initiative “Valores en futuro” 
- Graphic web design for the Piccolingo campaign (European Union campaign, collaboration with Amaris)
- Digita

Digital Creative & Product Designer

- designed and developed marketing materials
- supervised customer service operations
- produced high-quality oil paintings (art copies, portraits, decorative art)
- assisted in interior design projects (including exhibition and stands design)
- assisted in the conservation of fine art (paintings, icons and gilding)

Designer, Painter | B2C

- facilitated communication and execution of B2B sales campaigns and worked in direct contact with Country Managers (SMB / Mid-Market customer space)
- led design initiatives for the HP Partner First portal, driving a 10% improvement in user engagement 
- incorporated data-driven insights to optimise content management strategies, resulting in a 20% decrease in bounce rates, leading to improved conversions
- designed marketing and promotional material (brochures, flyers, banners, etc.)
- created and managed data reports and data visualisations (CSAT, NPS, customer survey reports)
- presented insights to different stakeholders, provided QBR support 
- led UX research, development, and execution of internal HP tools (mobile app and web-based platforms) in an agile environment (Scrum teams, sprints)
- worked closely with external developers team in an agile environment (Scrum teams, sprints)

Web & UX/UI Designer | SMB & Mid-Market | B2B

- worked closely with the CEO to adapt design proposals to company strategic goals 
- developed brand and corporate designs, including lookbook, stands, packaging, and POS design 
- created textile and pattern design
- coordinated brand visuals for social media campaigns
- participated in events and fairs (ISPO Munich)
- enhanced customer experiences (digital and offline) using service design tools and processes (personas, customer journey mapping, service blueprints)

Art Director | Fashion | B2C

- managed and led a design team of 5 people (coaching & development, guidance in individual growth path, hiring, and yearly performance review)
- established and championed service design initiatives to increase satisfaction, knowledge level, and collaboration within teams: design & operation processes, training programs
- established and championed an onboarding program increasing satisfaction by 3-5%
- influenced business development in scoping new projects (SaaS): articulated the approach, deliverables, timeline, and team requirements, contributed with user stories to roadmaps
- accelerated support for the marketing team and automation programs (customer journey maps, service blueprints, user research activities)
- facilitated customer insights and identified over 25 product feature requests
- managed design ops processes and tools to establish high-quality outputs, created and consistently optimized service design processes (internal and external clients)
- accelerated support for 

Team Lead & Creative Services Trainer | SaaS | B2B

Created customer advocacy and loyalty by defining a customer experience that aligns with a brand's mission. Helped clients build, sustain, and modernise their CX activities. Responsible for the strategy and output of the projects to achieve targeted outcomes: - articulated brand strategy, promise, and mission - implemented new CRM systems, conducted surveys, and established CX metrics - led customer journey mapping - conducted in-depth customer research through user interviews - provided support for user experience (UX) design initiatives - ensured employee buy-in through brand-aligned training programs - led the design and execution of workshops focused on ideation and co-creation - developed conversion optimization tactics based on qualitative insights (page evaluations and UX design principles) and quantitative data (including analysis of traffic sources and use of web analytics tools)

Senior Consultant | Brand & CX | B2C | B2B

In this role, I combined customer experience strategy with service design and research expertise to improve satisfaction, reduce churn, and deliver measurable business results. I crafted CX strategies driven by data and insights, ensuring the customer’s voice shaped every strategic decision. I also led cross-functional workshops and coaching sessions to align teams around customer-centric goals, empower evidence-based decision-making, and support product-led growth.Key Achievements: - Drove strategic insights for 2 new product development initiatives from concept through launch - Enabled product managers to make evidence-based decisions through structured customer research and analytics frameworks - Reduced time-to-insight by implementing systematic research operations and feedback aggregation processes

Senior CX Strategist | Strategy, Service Design & CX

Main responsibilities focused on mapping customer journeys, blueprints, leading cross-functional workshops, developing personas and journey maps, and working with stakeholders on CX KPIs reporting, streamlining the understanding and enhancement of customer experience. - conducted over 8 cross-functional online workshops for 6-20+ participants in the first 2 years as a sole CX Strategist - restructured customer feedback and data analytics across 5+ sources and increased the number of actionable insights (NPS, CSAT, interviews, lifecycle maps, in-product data analysis, heatmaps) - initiated and documented lifecycle maps of customers in less than 3 months resulting in a quicker alignment of marketing, sales and support teams to action improvements - restructured NPS data analytics gathering and reporting of CX KPIs for 6 brands - part of strategic initiatives team: Project Manager for new product development, defined and led Beta, delivered generative user research in under 2 months

CX Strategist | Strategy & CX

I enable product teams to make strategic decisions and accelerate product-market fit through customer intelligence, deep product discovery, and evidence-based strategies that drive sustainable growth.

Lead Product Strategist | Strategy, Service Design & CX

CX & Product Strategy · Facilitation · Service Design
Helping organizations turn complexity into clarity.

Know about Paulina Wiklo's work experience, education, bootcamps, certifications, and much more. Paulina Wiklo

Paulina Wiklo

CX & Product Strategy · Facilitation · Service Design Helping organizations turn complexity into clarity.