IELTS

LCCI

Head

Master's degree

Bachelor's degree

Duties - LTV Modeling: Developed comprehensive lifetime value models to better understand customer behavior, retention, and profitability, which informed marketing and sales strategies. - Acquisition Analysis: Conducted in-depth analysis of customer acquisition channels and campaigns, identifying high-performing strategies and areas for improvement to maximize return on investment. - SEO Optimization Analysis: Analyzed search engine optimization efforts, identifying opportunities to enhance organic search rankings and drive targeted traffic to the website. - Marketing Evolution Methodology Development: Designed and implemented data-driven methodologies to track and measure the effectiveness of marketing initiatives, ensuring continuous improvement and alignment with business objectives. Technical Stack: - SQL Databases: Redshift SQL, Bigquery - Programming Language: Python (pandas, numpy, sklearn, pytorch, plotly, selenium, request etc) - Data Visualization: Tableau - Project Managemen

Business Analyst (performance marketing)

As a Marketing Analytics Manager, I oversee a team of analysts and provide analytical support to various marketing departments. My essential duties and achievements include the following: Duties: - Managing a team of 6 analysts, handling hiring, onboarding, and performance reviews. - Providing analytical support to Media, Internet Performance, SMM, B2B, and Internal Marketing teams. - Developing methodologies for marketing analysis to ensure data-driven decision-making. - Implementing task management with Scrum and Kanban approaches to streamline workflows and improve team efficiency. - Designing and implementing bi-monitoring systems to cater to all marketing needs. Presenting results to top management and other stakeholders in a clear and concise manner. Business Results: -Successfully modeled and forecasted the outcomes of major marketing campaigns, enabling informed strategic decisions. -Created and maintained attribution models to track marketing performance and optimize campaigns

Marketing Analyst Team lead

As a Pricing and Sales Analyst, I played a pivotal role in my team. My main duties included pricing simulation, promo activity modeling, and sales analysis. I am proud to have achieved the following: Key Achievements: - Developed a price elasticity model that enabled optimization of local pricing and accurate forecasting of promotional activities, resulting in more effective market penetration strategies. - Created a trade-in pricing model based on parsed data from used smartphone marketplaces, ensuring competitive pricing and maximizing customer satisfaction. - Optimized and automated the process of collecting data from 100+ partners, significantly reducing manual efforts and streamlining data management for more efficient decision-making.

PM(analyst)

Marketing analyst

Product Owner (Attribution)

Founder and CEO

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