Behavioural Science for Brands

Master of Advertising Effectiveness

Running An Agency

Generating AI Imaging: What Creative Pros Need to Know

Character Animation Bootcamp

Elements of AI

Building AI

The Motionographer Story

What is Generative AI?

Animation Bootcamp

Audiovisual Communications

Master

Media Management

Avidly (formerly known as Zeeland Family) hired me in 2014 to establish a video production studio. During my time there, I was in charge of the video production team and the productions we developed for our customers. My responsibilities included agency producer, pitching production ideas, video filming and editing, motion graphics, hiring and handling production crews. I handled productions in Finland and Germany for international Finnish brands.

Head of Video

A research titled “Report about Social Responsibility in Business” in a collective agreement between University Rey Juan Carlos and Ministry of Labour and Social Affairs in which I had to analyse the Social Responsibility of different companies and how they communicate their projects with their workers and society in general. I also made telephone interviews with the people in charge of marketing.

Researcher

In the early 2000s, I worked as a personal entrepreneur while studying in different project as videographer, motion designer and producer. Client roster: Byfar Studio Oy, In Touch Helsinki, Glims & Gloms, NSN, The Rock Delusion...

Audiovisual Artist & Motion Graphics

Ramblas Digital was a digital and mobile event experience company. During my time there, I produced video content and developed motion ideas for event experiences in Europe and the Middle East..

Motion Graphics Artist

The training was focused in monitoring of information in radio and TV, analysis and evaluation of TV contents, monitoring of Online Press, documentation and analysis about special news events and development of notices and reports in the audiovisual monitoring for publication in the institutional website and “Boletín de Prensa Nacional”.

Practical Training

📈 Exponential Growth: Collaborated with senior marketing partners to execute strategic campaigns, contributing to Miro’s user base growth from 20M to 50M and its $17.5B valuation post-$400M funding in 2022.
🚀 Process Innovation: Designed and implemented a gated production workflow to streamline creative operations and enhance efficiency, ensuring smoother transitions from ideation to delivery.
🌟 Creative Strategy: Led flagship projects like Miro Distributed 2021 and 2022, integrating cross-department collaboration and external agency partnerships to deliver award-winning events with global reach.
🎓 Team Development: Expanded the production team by 50% and introduced initiatives to enhance collaboration, creativity, and professional growth, achieving a 35% increase in engagement scores.

Creative Director, Production

In the early 2010s, I was managing and producing videos for a variety of clients. I delivered video content around Europe and Middle East for brands like Timetravels, Dingle, Nokia Siemens Networks, FOX tv, Byfar Studio, AXE, Guinness, DNA, Elisa, Anna Ruohonen Paris and many more!

In 2014, the company was sold to Zeeland Family where I worked as Head of Video.

Founder, producer

- Established in-house brand marketing department, leading global campaigns and productions.
- Developed brand guidelines in collaboration with brand designers.
- Produced case studies with some of the leading online advertisers in Europe, USA, and APAC.

Head of Brand

Creatively Squared is a creator production solution that empowers marketing teams to produce diverse, platform-native digital creative at scale. Trusted by 300+ leading brands, including P&G, Unilever, and Mars, our streamlined process delivers authentic, consumer-centric creative that lowers media costs by up to 50%.

Key Responsibilities & Achievements:

🚀 Leadership: Lead and mentor a team of account managers and creatives, ensuring the delivery of high-quality, on-time, and on-budget creative assets. Drive long-term client satisfaction and account growth.
🌟 Creative Strategy: Collaborate with customers and creators to understand brand goals and translate them into actionable production roadmaps, leveraging our 5,000+ creator network.
🤝 Customer Success: Strengthened onboarding processes and proactively provided strategic solutions to maximize creative production effectiveness and ensure alignment with customer objectives.

Head of Creative Services

As the creative lead for our Brand Production Studio, I work on the creative development of all types of productions across a range of formats. I act as Miro's in-house brand production expert, with a passion for strategy, and am always on the look for new ways of innovating. My main responsibilities are: - Lead the production process of any audiovisual assets from end to end. - Ideate and develop brand content across varying formats and channels. - Collaborate with stakeholders from different departments to understand the need of the business, driving consensus, and delivering outcomes. - Lead a team of 6 talented FT creatives and producers while managing contractors and production houses for the development of specific productions. Minder weergeven

Creative Lead for Production

🚀 Strategic Leadership: Led Strategy, Design, Motion Graphics, and Video departments with 40+ members, establishing workflows that optimized resource allocation and improved project outcomes.
🌟 Collaboration Frameworks: Designed scalable frameworks to address challenges like resource bottlenecks, scattered teams, and unclear roles, resulting in streamlined operations and a boost in team morale.
🙌 Rebranding Coordination: Spearheaded Tactical’s rebranding efforts, including strategic positioning, visual identity development, and PR coordination, increasing regional recognition by 30%.
🤝 Customer Impact: Ensuring work aligned with both creative and commercial priorities, winning pitches, and scaling the scope of deliverables for key customers.

Head of Creative

🚀 Creative Automation: Played a key role in developing and launching Smartly.io’s Video and Image Templates, enabling teams to automate the creation of scalable ad creatives. Drove adoption among global customers, streamlining production processes and increasing campaign performance across platforms like Instagram and Facebook.
🌟 Framework Development: Co-created Smartly.io’s industry-recognized Creative Testing Playbook, a framework that helped clients optimize their ad creative strategies through structured testing and iteration.
🙌 Business Growth: Built and scaled Smartly.io’s in-house creative agency, delivering data-driven campaigns for global brands, including UberEats (-43% CTR; +54% ROAS) and Spotify (-20% CPA).
🎤 Thought Leadership: Published in Adweek and Digiday, presented at global events like Adweek Challenger Brands Summit 2020, and won 2 Facebook Storyteller Awards at Cannes Lions.
🎓 Team Empowerment: Mentored a global creative team, aligning output with client-spec

Global Head / Creative Director

🌐 Global Production Management: Managing international production budgets and resources, achieving significant cost reductions while delivering high-quality outputs.
🎯 Performance Enhancement: Implementing creative strategy & testing plans to boost performance.
🙌 Rebranding and Positioning: Leading strategic rebranding efforts in the US and Europe, including brand positioning, visual identity, and ad campaigns.
💡 Innovation and Technology: Integrating AI and creative automation for our projects, improving production processes, and reducing costs while enhancing creative quality.
🎤 Industry Recognition: Published thought leadership articles in media outlets like The Drums.

Founder

Creative Director turned into solo founder.

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