Google AdWords Certified

MITx 15.390.1x, Entrepreneurship 101: Who is your customer?

Digital Sales

Adobe After Effects

SEO Training Course

Diploma in E-Business

Ecommerce Analytics: From Data to Decisions

Google Analytics Certified

Digital Marketing Associate Certification

HubSpot Inbound Marketing Certified

Bing Ads Accredited Professional

MKT1x: Digital Branding and Engagement

High School

Bachelor of Engineering (BE)

1. Managed and directed a team of 10 members to achieve company goals as the leader of the Marketing team for the 1st Cohort.

2. Surpassed the target for filling 60 seats with 69 admissions, resulting in a revenue of 1.38 Cr Rupees within 2.5-month period.

3. Created and executed the successful #MetaWomen campaign, which received support and recognition from industry leaders such as Vani Kola and Kirthiga Reddy.

4. Developed a comprehensive Customer Journey and user funnels using AARRR metrics, and established KPIs (NSM and OMTM) for the company and Marketing Team.


5. Improved website performance through enhanced CRO, resulting in a 80% increase in lead generation and a 20% reduction in bounce rate.

6. Contributed to the successful international expansion of the company through close collaboration with the UK team.

7. Designed and executed a successful webinar and quiz engine to generate leads at the top- of-the-funnel, resulting in over 5000 leads in one month.

Head of Digital Marketing & MarTech

Worked in Initiatives by closely working with Performance Marketing Team. Left early to start something of my own. 

P.S: I was not fired

Growth Marketer (New Initiatives)

1. Founded the company with real-life experience. After a lot of research on service processes and target market.

2. Planned business model, front-end user flow, backend process flows, and keeping all the aspects in sync.

3. Built website from scratch and upgraded it occasionally by keeping UI in mind as well as the business model and flows. Also, integrated third-party services with the website to make it more user-friendly and smooth.

4. Created and executed online marketing strategies, especially in Google Ads. Successfully managed to get up to 50-60 leads per day.

5. Managed on-page SEO with regard to title, meta description, keyword density, and internal linking on the static website as well as blog.

6. Creation & Execution of online strategies for all other marketing platforms such as Facebook Business Manager, LinkedIn Ads, and Quora Ads.

7. Built a core team in different segments of business and passed on the ownership respectively. Managed a whole team of 7 members.

8. 

Co-Founder & CEO

1. Owned the complete Marketing & Growth of the company. Right from ideation to execution by working with and managing the right set of people.

2. Increased revenue by 1100% in 12 Months.

3. Planned and executed 1000s of experiments on various channels to find our Holy-Grail
Channel for Growth.

4. Worked on lead generation and increased conversion rate from 3% to 15%.

5. Created user journeys (or) marketing funnel from scratch to increase user acquisition and automate 1:1 trial class bookings with the help of Calendly and Zoom.

6. Created and executed backend behavioral automation structure - Email, SMS, WhatsApp Messages. Using Leadsquared, ConvertKit, Zapier, etc.

7. Revamped the website. Created from scratch on WordPress keeping SEO, CRO, and UI/UX in mind. Connected the same with our CRM and the rest of the automation. Setup conversion tags. 

8. Planned & strategized Marketing Campaigns (especially performance marketing) for Best ROI, Budget Allocation, and expansion opportu

Chief Marketing Officer

1. Planning Web, SEO/SEM, email, social media, and display advertising campaigns.
2. Building and maintaining Social Media Presence.
3. Actively marketing the product in different channels using growth hacking techniques.
4. Measuring and reporting performance of all digital marketing campaigns, and assessing against goals.
5. Identifying trends and insights, and optimizing spends/bids and performance based on the insights
6. Brainstorm new and creative growth strategies.
7. Planning, executing, and measuring experiments and conversion tests.
8. Collaborating with internal teams to create landing pages and optimize the user experience.
9. Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
10. Instrument conversion points and optimize user funnels

Digital Marketing Manager

I owned demand generation and pipeline growth for Seedstars’ education programs—sitting across Marketing, Growth & Partnerships to drive applications → admissions with webinar funnels, creator/influencer partnerships, light paid acquisition, lifecycle automation, and clean analytics.

Webinar demand engine: Built a repeatable webinar → application funnel (landing pages, registration flows, show-up boosts, post-event conversion sequences) that delivered sub-$1 CPL in multiple markets.

Creator & partner growth: Launched influencer partnerships and micro-creator UGC to expand reach cost-effectively; co-hosted sessions with ecosystem partners to tap warm audiences and drive qualified registrations.

Multi-country GTM: Localized positioning, messaging, and offers by region/time-zone; tuned creative, formats, and CTAs for market fit; coordinated regional calendars for consistent weekly throughput.

Lifecycle & conversion: Stitched email/SMS/WhatsApp automations from registration → reminder 

Growth & Marketing Lead - Education

1. Took complete ownership of the Marketing at the company. Planned strategies for a quarter and broke it down to monthly and Weekly Goals.
2. Increased lead count by 100% and reduced marketing spending by 50% within a month.
3. Developing new campaigns based on new cuisines and enhancing previous campaigns by actively monitoring them.
4. Managed whole marketing team consisting of Content Writer and a Designer. Worked closely with them to brainstorm new and innovative strategies.
5. Extensively worked on Drip-Marketing for the incoming leads to keep them more engaged. (Especially Hot-Leads).
6. Worked on Remarketing for abandoned checkouts and repeatability of existing customers via email & SMS.
7. Worked with Tech-Team to implement On-Page SEO and improvisation of Landing Pages to acquire more leads.
9. Creating a detailed report around the Impressions, Clicks, CTR, Avg CPC, Quality Score, Ad relevance, which campaigns proved most rewarding, what could not work, etc.
10. Complete owne

Enabling Monetisation for Nano and Micro Influencers with Education First Approach

Co-Founder & CEO (Passion Project)

1. Creating and executing a marketing strategy for online channels
2. Creating original and research-based content on the security industry.
3. Actively marketing the product in different channels using growth hacking techniques.
4. Measure the effectiveness of experiments using analytical tools like Google Analytics and Hubspot.
5. Creating online strategies for all paid campaigns across different channels like AdWords, Business Manager, LinkedIn Ads, Twitter Ads etc.

I Own the bridge between Marketing, Growth & Product to drive artist/org acquisition, profile claim → completion, and activation across Meta Ads, Google Ads (incl. PMax/DSA), CRO, lifecycle, and GA4-based analytics.

Shifted paid from clicks to outcomes: Migrated legacy link-click campaigns to conversion objectives on Meta; rebuilt audiences and creative for profile claim/completion.

Stood up retargeting to completion: Designed retargeting flows that push users back into onboarding & profile-completion steps; refreshed offers, hooks, and formats.

Launched performance pilots: Tested Performance Max and DSA to validate non-brand demand; documented query mapping, negatives, and asset structures for scale.

Built a reusable creative system: Created a creative testing matrix (hooks, angles, formats).

Hardened measurement & hygiene: Implemented GA4 event taxonomy (e.g., profile_created / profile_completed), standardized UTM conventions, and connected lifecycle CRM for reliable funnel visi

Product Growth & Marketing

AI Growth & Marketing. Your website shouldn't suck at selling. Fix it here ⤵️ https://landkit.pro/audit

Know about Nikhil Kumar's work experience, education, bootcamps, certifications, and much more. Nikhil Kumar