Product Management Professional Cert

Bachelor of Science (B.Sc.)

Orchestrated BYOC (Bring Your Own Courier) product launch, transforming Uber Eats into a lead generation service that empowered restaurants to utilize their own delivery resources. Conducted comprehensive customer discovery sessions, gathering critical insights through direct interviews with restaurant partners to understand market needs and competitive positioning. Crafted and executed a targeted sales strategy that facilitated a successful market entry, aligning product features with customer preferences and operational requirements. This strategic initiative not only diversified Uber Eats' business model but also enhanced partner autonomy and satisfaction, paving the way for scalable, market-driven product solutions.

Program Manager, Bring Your Own Courier (BYOC) Launch

Pioneered the expansion of on-demand grocery, convenience, and alcohol delivery services at Uber Eats in ANZ, defining the project scope and directing global strategy adaptations. Developed end-to-end product strategies including market entry, pricing, and compliance, leading to successful pilot launches and international scalability. Championed innovative product enhancements and strategic compliance frameworks, facilitating global-first initiatives like a 'dark grocery' pilot.

Lead, Grocery, Convenience & Alcohol

Led a large team to revolutionize fulfillment operations and regulatory compliance, achieving a > 30% improvement in operational efficiency. Implemented an analytics framework that transitioned the organization towards data-driven decision-making, significantly enhancing strategic initiatives and operational transparency.

Fulfilment & Pharmacy Operations Lead

Orchestrated strategic operations planning and developed fulfillment strategies that introduced same-day and four-hour delivery models, enhancing customer satisfaction and service efficiency. Directed a significant operational overhaul that aligned with stringent regulatory environments, driving improvements in compliance and operational agility.

Operations Strategy Lead

Played a key role in optimizing driver and restaurant acquisition strategies to support the expansion of Uber Eats within new and existing urban territories. Developed and implemented targeted operational processes that significantly increased the acquisition and retention rates of drivers and restaurant partners. Collaborated with cross-functional teams to analyze market trends and operational data, using insights to drive strategic decisions and launch services in untapped city geographies. Contributed to the refinement of launch strategies, ensuring efficient scalability and operational excellence in diverse urban environments. Effectively managed stakeholder relationships to align initiatives with overall business objectives, achieving substantial growth in user base and market coverage.

City Ops, Uber Eats Perth & Adelaide

Elevated production capacity threefold over a six-month period by optimizing supply chain and operational workflows at McTavish Surfboards. Directed a team of 15+ in implementing innovative production techniques and process improvements, significantly enhancing efficiency and output quality. Led the strategic overhaul of supply chain management, resulting in reduced lead times and cost savings while maintaining high product standards. Fostered a culture of continuous improvement, encouraging team collaboration and data-driven strategies to achieve scalable production solutions. Managed cross-departmental coordination to align production goals with the company’s business objectives, ensuring robust operational performance and market responsiveness.

Head of Production

Oversaw all commercial activities, establishing product-market fit for the innovative Vector Search technology. Spearheaded a robust growth strategy that amplified annual recurring revenue from zero to > $1 million within the first year. Developed and refined the sales funnel to optimize market penetration and customer acquisition, significantly enhancing the product's footprint in the market.

Founding Team, Leading Growth (Sales, Marketing, Ops, Product)

Head of GTM

Building shaped.ai

Know about Nic Scheltema's work experience, education, bootcamps, certifications, and much more. Nic Scheltema