Responsibilities - Developed strong brand positioning, brand differentiation strategies, and brand message based on consumer data and market analysis - Established brand guidelines, voice, and KPIs to ensure alignment with organisation - Closely worked with creative team to implement brand guidelines - Ensured compliance with the brand guidelines across all media, materials and channels - Evaluated new media opportunities for alignment with client goals, target demographics, geographic area of focus and available budget - Monitored and optimised brand performance across board Achievements - Optimised SEO / SEM efforts on flagship website which resulted in 1500 new signups in 3 months - Grew direct marketing email click-through rate from 1% to 15% through content testing & optimization - Grew Facebook community from 0 to 8000 in 6 months with main site click to buy conversion increase of 4% - Created a multi-media campaign that increased app signups by 5% every month in 12 months

Brand Strategist

Responsibilities - Designed and prepared digital marketing strategy for top agency client in the pharmaceutical industry - Managed Linked B2B lead generation campaign for client in the MEP sector - Launched client digital campaigns which saw brand awareness grow by 50% in 120 days - Managed strategic client relationship and communications on a daily basis - Maintained strong client relationships by handling direct communications consistently earning a 97/100 client satisfaction rating - Managed Search, Shopping, Display ads and Social Media Marketing for major brands with total monthly ad spend of around $150,000/month Achievements Developed a Loyalty and Referral Program for client brand Directly generated over  $50,000 in monthly revenue for clients through direct response marketing campaigns Managed largest key account generating $10,500,000 annually. Developed and executed marketing campaigns leading to increase in 20% engagement via incremental sales. Developed brand guidelines an

Strategy and Brand Manager

Digital Marketing Specialist

- Orchestrated paid social campaigns (Meta Ads, Twitter Ads) to drive rider and driver acquisition, resulting in 30,000+ app signups in 90 days. - Managed influencer partnerships and referral campaigns, achieving a 50% month-over-month increase in active user signups. - Leveraged performance data to refine geo-targeted ads, reducing cost-per-acquisition (CPA) by 25% for high-priority markets. - Collaborated with cross-functional teams to align paid media efforts with offline activations, enhancing campaign ROI by 40%. * Key Achievement: Led a Twitter Ads campaign that generated 1,200 new rider signups in 30 days with a 4.8x ROAS.

Paid Media Specialist & Brand Ambassador

- Directed paid media strategies for affiliate marketing, increasing website conversion rates by 20% through retargeting campaigns. - Partnered with cross-functional teams to align paid social efforts with organic growth, achieving 380% brand expansion in 12 months.

Junior Media Buyer

- Created social media content calendar - Uploaded physical goods to online platforms like Jumia, Konga. - Writing copy for product descriptions on social media and online selling platforms - Developed pricing strategies, balancing firm objectives and customer satisfaction. - Compile lists describing product or service offerings.

Content Strategist

- Launched and optimized 80+ Meta and Google Ads campaigns across 6 platforms, driving $1.3M annual revenue for key accounts. - Slashed client CAC by 22% through advanced audience segmentation and A/B testing of ad creatives. - Managed $150K/month ad spend for e-commerce brands, achieving a 150% increase in ROAS within 6 months.

Paid Media Manager

Responsibilities - Designed and prepared a pre-launch digital marketing strategy for a luxury cake brand - Managed 360-degree marketing campaigns, strategic partnerships, competition mapping, brand positioning, and consistency across channels - Managed a brand activation event for launch - Managed content strategy, newsletters, social media content, performance marketing & brand awareness across digital. - Handled brand collateral management by collaborating with creative agencies and cross-functional teams like sales, operations, digital - Developed brief and creation of rebrand across digital channels Achievements - Developed a Loyalty and Referral Program for brand - Developed an Influencer Marketing team for special activations leading to 20% increase in brand awareness in 3 months. - Revamped social brand identity, visuals and messaging with 10% brand awareness lift to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience. - De

Digital Marketer | Brand Marketing Manager

Digital Strategist

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