Fundamentals of Project Planning and Management

An Introduction to Marketing

Product Leadership

Growth Series

Product Management

As Group Product Manager, Solutions, my focus shifted to overseeing a team of Product Managers dedicated to creating and expanding market presence through new solutions. We launched features such as Document Bundling, which allowed users to batch multiple documents together for smoother transactions. This feature quickly gained adoption due to high customer demand. Additionally, we introduced Contract Negotiations, an automated workflow for contract creation, execution, and management, empowering sales teams to close deals faster and reduce legal costs.

Group Product Manager, Solutions

As a Sr Product Manager, Solutions I led the introduction of PandaDoc Forms, empowering customers to collect information and electronic signatures seamlessly from various stakeholders. This feature opened up a new revenue stream for the business, and we adopted a volume-based model to accommodate different usage levels.

Senior Product Manager, Solutions

Accelerate your B2B SaaS growth with a unique 3-in-1 expert:
1. Current Founder (Skarbe): Ran 100+ customer interviews, led 3 pivots, secured 9 partnerships and early revenue in 6 months.
2. Product Consulting: Built MVPs and established customer discovery processes for startups as a hands-on contractor.
3. Unicorn Growth Leader (PandaDoc): Launched 3 B2B products; expertise in PLG and enterprise sales.
Available for part-time/contractor roles.

Your Interim CPO – The One You Needed Two Months Ago

Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.

Founding Member

Key Responsibilities and Achievements:

Strategic Product Innovation and Growth:
- Achieving the #3 best-selling addon position on the platform within three months post-launch of CPQ product line by optimizing the self-service funnel.
- Enhanced the self-service funnel, optimizing the first session experience to achieve a 48% conversion rate from activation to purchase.
- Drove product adoption across the Ideal Customer Profile, achieving an 8% adoption rate within 12 months from zero.

Impact on Client Success:
- Clients reported a 30-50% revenue growth post-implementation of upsell strategies, enhanced by superior quote display options and service visibility.

Leadership and Team Resilience:
- Navigated team through the challenging period of the war in Ukraine, maintaining high morale and team spirit. Focused on internal team growth and satisfaction, nurturing a culture of innovation and challenge.

Holistic Go-To-Market Strategy:
- Transitioned from a Product-Led Growth focus to a c

Director of Product Management, Solutions

Product Manager

As Product Manager, I initially focused on Payments, aiming to solve the problem of disconnected payment workflows for small businesses struggling to collect payments after contract signings. We successfully launched payments and integrated with popular payment gateways such as Stripe, Square, Authorize.net, QuickBooks Payment Online, and PayPal. This initiative drastically reduced payment time to an average of two days, significantly improving our customers' cash flow.

Lead Product Manager, Payments

As the co-founder and marketing director of idj.by (now djshop.by), I played a pivotal role in establishing and growing this leading Proaudio store in Belarus. I successfully cultivated strong relationships with renowned international brands, surpassing sales and marketing goals while becoming their trusted partner.

Notably, I spearheaded groundbreaking advertising campaigns that captured the industry's attention, such as the Microphone Throwing Contest and the Online Beatbox Battle with DubFX for RØDE. I strategically positioned the brand at major dance events like Armin Only and MAYDAY, featuring branded dancefloors for Numark and Novation. Additionally, I organized substantial beatmaking awards to promote Akai Pro and hosted numerous signing sessions with world-class artists.

Recognized for excellence in marketing, I received the prestigious Best Marketing 2014 Channel Award from industry leader Focusrite Audio Engineering Ltd. In-house, I managed the brand and orchestrated impact

Co-founder & Marketing Director 

RichBrains – a software development and cloud architecture company, AWS consulting partner.

As a key leader within the organization, I spearheaded the development and management of an e-learning portfolio and diverse product range across multiple business domains. In this capacity, I was responsible for a wide range of crucial activities, including software program management, planning, process setup and control, team management, reporting, and effective scope, timeline, and budget control.

During my tenure, I successfully delivered several notable projects:

• Led the development and launch of an online repository for study content, leveraging AWS technologies. This platform attracted thousands of students worldwide and facilitated the seamless access and management of hundreds of thousands of study materials in under four months.

• Played a pivotal role in the launch of a new platform, leveraging a renovated product catalog for an e-learning provider. This initiative aimed to enha

As a co-founder of Sunfun.by, an innovative online retailer revolutionizing the traditional business model for selling sunglasses in Belarus, I embarked on a mission to disrupt the market. Our vision was to provide customers with a convenient and customer-centric platform offering a wide selection of renowned brands such as Ray-Ban, Oakley, Vogue-Eyewear, and Persol Eyewear.

While our startup faced challenges in competing with the grey market's pricing, we garnered invaluable business experience. This venture taught me the importance of thoroughly testing the business model before scaling and provided insights into the complexities of the retail industry. Despite its closure, Sunfun.by remains a testament to our dedication to innovation and customer satisfaction.

Co-Founder

As an account assistant at Red Graphic, a leading interactive agency in the country, I gained valuable marketing experience. Working within a professional team, I assisted in serving key clients, including Coca-Cola, and honed my skills in delivering results within tight deadlines.

Key Achievements:
• Obtained my first hands-on marketing experience in a dynamic and fast-paced environment.
• Collaborated effectively with a professional team, supporting the needs of key clients, such as Coca-Cola.

Account Assistant

As an account manager at Publicis Hepta Belarus, I had the privilege of managing international clients such as Colgate-Palmolive, Danone, life:), and Nestle. I successfully handled full-cycle campaigns, overseeing creative concepts, media strategy, design, and managing cross-functional teams. I also conducted thorough analysis and prepared insightful reports to ensure campaign effectiveness.

Key Achievements:
• Orchestrated the end-to-end management of campaigns, from initial creative concepts to final implementation, consistently delivering exceptional results.
• Managed key clients across diverse industries and markets, including Colgate-Palmolive, Danone, life:), Nestle, BTA Bank, and Alivaria.
• Led the successful redesign, design, and launch of FMCG products for local snack industry leader Onega and Beebar, making a significant impact in the market.
• Served as the event manager for Renault's automotive event stand in 2008 and played a pivotal role in organizing several other lar

Account Manager

Skarbe: The First Free AI Assistant Built for Small B2B Sales Teams

Sales reps often waste up to 25 hours a week on admin tasks, leaving less time for what truly matters—selling. Manual data entry, follow-ups, and meeting notes drag down your sales cycle, leading to missed opportunities and lost revenue.

Skarbe automates these tasks, offering the first truly free solution that combines call recording, transcription, CRM updates, and personalized follow-ups—all in one place. Designed for small businesses, Skarbe helps your team move faster and close more deals without the hassle of traditional, bloated CRM systems.

Why Choose Skarbe?

	•	Free Plan Available: No upfront costs, perfect for teams of 1-50.
	•	No Seat-Based Pricing: Pay only for what you use—keeping costs transparent and manageable.
	•	Seamless Integration: Works effortlessly with your existing CRM, calendar, and inbox.
	•	Save Time: Reclaim up to 20 hours a week by automating routine tasks.
	•	Speed Up Sales: Close deals

Co-Founder, CEO

Co-founder, CEO @ Skarbe | Eliminate manual tasks between sales calls for small B2B teams

Know about Mikita Martynaū's work experience, education, bootcamps, certifications, and much more. Mikita Martynaū