Advanced Google Analytics

Learning Google Tag Manager

Certified Customer Acquisition Specialist

Ultimate Google Ads (Adwords) Course

Google My Business

Managing Email Marketing Lists and Campaigns

EF SET English Certificate (Proficient)

Google Digital Garage: The Fundamentals of Digital Marketing

Google Analytics Academy: Google Data Sutdio

Google Ads Fundamentals

Google Analytics Academy: Advanced Google Analytics

Google Analytics Academy: Google Analytics for Beginners

Google Analytics Academy: Google Tag Manager Fundamentals

Registered Radiologic Technologist

Google Ads Video (Youtube Ads)

Google Ads Measurement

Google Display Ads

Technical SEO

Google Ads Search

Google Ads Search Certification

Google Shopping Ads

Certified Search Marketing Specialist

Certified Marketing Specialist

Operations Volunteer

Digital and Tech Support Volunteer

Bachelor's degree

Secondary

Spearheaded the SEO strategy for agency clients which include dental clinics across different cities in Australia. As the SEO Lead, I manage the clients' SEO campaigns in order to establish and grow their local SEO visibility. 

● Helped Cabramatta Dental Care secure the top position or rank 1 for their target keywords, resulting to a monthly average of 43 conversions from organic search alone. 
● Helped Beaches Dental Mona Vale achieve rank 1 on Google for their clinic in Northern Beaches, which helped them obtain an average of 35 conversions per month from organic search. 
● Helped Boon Dental achieve top 3 results on target keywords for their Wentworth Point and Ropes Crossing location, resulting to an average of 39 conversions every month from organic search alone.
● Helped The Dental Family Beaumaris regain number 1 ranking for their Beaumaris location, resulting to an average of 30 conversions every month from organic search alone.

Head of SEO

Led the SEO team of DMG with the mission of amplifying Australian businesses’ reach online by helping them become more visible and discoverable on search engines. As the SEO Lead, I worked together with different departments in the creation of SEO-ready websites and in the execution of organic search campaign strategy to grow clients' organic traffic.

● Helped John Valves increase their organic search traffic by 145% by implementing an SEO strategy focused on rebuilding their content assets. Specifically, their search traffic has grown from 198 in April 2021 to 489 in June 2021 alone. 
● Helped Ecospill increase their organic search traffic by 77% by optimizing their on-page SEO. As a result, their number of conversions has increased by 11%.

Search Engine Optimization Team Lead

Served as the agency’s SEO specialist, working together with the Agency Director to ensure client websites adhere to SEO best practices on technical and on-page optimization. Some of the SEO campaigns I managed are industries including legal, ecommerce, and health and wellness.

● Helped Omnibiotic Life multiply their organic traffic by 24X in 5 months by facilitating their on-page and technical SEO.  
● Helped iawpwellnesscoach.com grow by 67% in their organic traffic in 5 months by optimizing the on-page and technical elements of their website for SEO.
●  Helped Bugbee Law Office grow their organic traffic by 67% in 5 months by boosting their search rankings for keywords related to Washington DUI and assault laws and making sure that their on-page and technical SEO is on point.

Technical and On-Page SEO Specialist

Managed the SEO campaign of the agency’s clients with an emphasis on technical and on-page optimization. Some of the SEO campaigns I managed are niches that include health clinics, professional services, automotive, and ecommerce. 

●  Helped White Bear Foot & Ankle Clinic, a podiatric medical company with clinics in Minnesota, attain rankings on the 1st page of Google for multiple locations including Gateway, Hinckley, and White Bear.  
●  Helped Gabe Rios Golf, a golfing lesson website, secure 1st-page positions on Google for multiple keywords relevant to golfing lessons in Chicago.

SEO Manager

Served as a part-time contractor with the responsibility to help optimize clients' SEO campaigns. 

● Helped Australian Criminal Law Group (ACLG) improve their organic traffic by 174% via boosting their keyword rankings for search queries related to Australian criminal laws. As an SEO specialist, I worked with web developers to make sure that their on-page SEO is on point.

Search Engine Optimization Specialist

Primarily provided virtual assistance services to the executive director of the agency. Additionally, the role also included the preparation of social media content calendar for the agency’s clients, coordinating with content writers, compiling client analytics reports, and liaising with agency prospects and clients.

Digital Marketing Assistant

<p class="leading-6">As a consultant, I studied and analyzed the best website architecture for clients’ websites and corresponded with website developers and content writers. In my role, I advocated for SEO on behalf of the client so that the website reflects the client's actual offering and serves their actual target market.</p>

Agency Consultant on Search Engine Optimization,

lumar

looker

technical seo

international seo

Technical SEO Consultant

SEO Contractor

Helping brands amplify their visibility and discoverability through SEO

Know about Mervin Lance Calabia's work experience, education, bootcamps, certifications, and much more. Mervin Lance Calabia

Resume of Mervin Lance Calabia • Peerlist

digital marketing

marketing strategy