Bachelor of Arts (BA)

I lead the planning and execution of brand events that showcase New Balance’s products, athletes, and community initiatives. I manage the full event lifecycle—from concept development and vendor coordination to on‑site production and post‑event analysis—ensuring every experience reflects the brand’s performance‑driven identity. I collaborate with marketing, retail, sports partnerships, and product teams to create activations that strengthen consumer engagement and elevate brand visibility. I oversee logistics, budgets, timelines, and creative elements while maintaining strong relationships with partners, agencies, and venues. By blending strategic planning with hands‑on execution, I deliver impactful events that inspire consumers, support product launches, and reinforce New Balance’s commitment to innovation, movement, and community.

Event Manager

I plan and execute events that strengthen Southwest Airlines’ brand, culture, and customer engagement. I manage the full event lifecycle—from concept development and vendor coordination to on‑site logistics and post‑event evaluation—ensuring every experience reflects Southwest’s commitment to hospitality, reliability, and fun. I collaborate with marketing, community outreach, internal communications, and operational teams to deliver events that support employee recognition, customer loyalty, corporate initiatives, and community partnerships. I oversee timelines, budgets, creative elements, and stakeholder communication while maintaining strong relationships with venues and partners. My goal is to create seamless, memorable events that celebrate people, elevate the Southwest experience, and reinforce the company’s mission to connect customers to what matters most.

Event specialist

I plan and execute high‑impact events that showcase T‑Mobile’s brand, products, and partnerships while delivering memorable experiences for customers, employees, and communities. I manage the full event lifecycle—from concept development and vendor coordination to on‑site logistics and post‑event reporting—ensuring every activation reflects T‑Mobile’s innovative, Un‑carrier spirit. I collaborate with marketing, retail, experiential, and sponsorship teams to support product launches, store openings, community initiatives, and national campaigns. I oversee budgets, timelines, creative assets, and stakeholder communication while maintaining strong relationships with venues and partners. My goal is to create seamless, engaging events that elevate brand visibility, strengthen customer loyalty, and bring T‑Mobile’s energy to life.

I oversee the planning, coordination, and execution of events supported through the ExhibitPath platform, ensuring exhibitors and organizers experience a seamless, efficient process from start to finish. I manage timelines, resources, and cross‑team communication to keep every project on track while anticipating challenges before they arise. My role includes guiding clients through platform features, optimizing event workflows, and collaborating with product and operations teams to improve tools based on real‑world needs. I analyze event performance, streamline processes, and ensure every stakeholder feels supported. My focus is to deliver smooth, well‑organized events that reflect ExhibitPath’s commitment to clarity, reliability, and exceptional user experience.

Know about Marta Gomez's work experience, education, bootcamps, certifications, and much more. Marta Gomez