Membership Certificate

Voice user Interface Design 

Professional Degree in Design

Master of Fine Arts (MFA)

Teaching Assistant

Studio930 is a cross-disciplinary effort to bring elegant design solutions to the emerging issues in the field of assistive and health technology. I worked as an Industrial design intern on both highly conceptual designs to highly technical designs. 
Team lead for project ROAM (A product to assist visually impaired, through detection of overhead obstacles and alarming them with haptic feedback), with a multidisciplinary team and product, is now in the process towards production. The client for the project was Association for the Blind and Visually Impaired (ABVI).

Industrial Design Intern

Graduate Assistant to Professor Deborah Beardslee from Graphic Design Department at RIT, Spring 2018. 

Teaching Assistant to Professor Bruce Leonard for Industrial Design Career Planning course, Spring 2018.

Worked as a Graduate Assistant to Professor Mindy Magyar in Spring 2017, performed research work for her on "Cultural Appropriation in Industrial design education."

Graduate Assistant

Worked as a product designer on following projects:
1. Lechal Shoe concepts for women, styling and concept sketches.
2. Ideation and development for  Lechal POD charger (sketching, prototyping and experience mockup).
3. worked with research and development team on upcoming project concepts. 
4. Lechal product testing with users.

Product Designer

User Experience Designer

1. Copia, a counter-top fruit preserver
Provided design support in terms of Usability, visual appearance, user experience, and brand cohesion for high-mid volume production. Developed multiple concepts, prototypes, created scope quote and performed Product, and User testing. While keeping the project on schedule and Under the cost got the project towards manufacturing. 

2. User interface design for Arden, Indoor meat smoker
Design and developed an intricate user interface screen for an upcoming new home appliance. Involved user research, wire-framing, designing a workflow, and prototyping for LCD and seg-dot displays. 
Developed user testing session and designed a quick start guide for “Arden: Indoor smoker”.

3. Opal-nugget ice maker stand
Developed concepts for “Opal nugget Ice maker’s Stand“. Conduct surveys and created prototypes.

4. CES 2020 exhibit for GE appliances 
Generated concepts with a team for CES 2020 exhibit for an Accessibility kitchen. 

5. Louisville Maker Fair
Dev

Worked as a UX designer to improve Samsung.ca platform. Translated user needs and business goals into impactful design solutions for Samsung Canada’s e-commerce platform while adhering to global design guidelines and design system.

- Evaluated the Samsung Care+ customer journey, identified key usability issues, and proposed a solution that streamlined the purchase process. This resulted in a 34% increase in product registrations and Samsung Care+ sales, improving overall customer engagement and conversion rates.
Created an in-app feature that enabled Samsung customers to easily find compatible product accessories, increasing accessory sales and improving user experience. 

-Developed wireframes and designed customer journeys for Samsung’s e-commerce platform, enabling users to view inventory availability, delivery options, and store pick-up locations based on their postal codes, enhancing the online shopping experience and usability for customers.

- Designed and developed a modular e

Senior User Experience Designer

Project Nazar: 
Worked with a multidisciplinary team to developed concepts to orient people with low and no vision in familiar personal spaces like home. The project involved, user research, redefining the problem, ideation, concept development, creating experience mock-up and prototypes.

Industrial Designer

As a UX Designer at CHEF iQ, I have been instrumental in developing and delivering product strategies, interactive solutions, workflows, and prototypes that seamlessly integrate multiple kitchen appliances such as the smart cooker, smart thermometer, and smart toaster oven to CHEF iQ’s Android and iOS mobile applications. CHEF iQ follows a SaaS business model, with a variety of software based features delivered directly to cooking appliances. I was able to consistently deliver scalable solutions for complex features, overtime with the confidence of my team lead, was able to suggest, and design new features based on our user research data.
My key accomplishments in this role were:

Implemented an algorithm based on user research findings. This resulted in a 41% increase in app store rating and improved consumer satisfaction.
Led a cross-company project with Instacart to integrate e-commerce features into the CHEF iQ mobile application.
Led several primary and secondary research studies 

Developed GrowKit, a collaborative project for Vodafone- Ziggo with a multidisciplinary team. Conducted qualitative and quantitative research, and generated prototypes to develop an IoT based Urban Gardening product.

Design researcher intern (Learner) 

User Experience Designer & Researcher | e-commerce | SaaS applications |  Consumer electronics | Ex- Samsung

Know about Maitrayee Sohni's work experience, education, bootcamps, certifications, and much more. Maitrayee Sohni