UX | Business Design | Behavioural Sciences | Part-time Potter

Likitha S  • Peerlist

User experience and consumer behaviour in the online setting has gained traction since the early 21st century. There is a lot of evidence that supports user experience and positive consumer buying behaviour. (Constantinides, 2004); (Pan, Wang, Chen, & Qu, 2017); (Abrar, Zaman, & Satti, 2017). Although professionals in design and marketing deem user experience as vital in consumer behaviour, there is limited evidence to support these claims, especially in case of specific factors such as colour and usability. Comprehensible theoretical and practical understanding of consumer behaviour and experience is needed in order to prioritize and implement involvements targeted toward improving user experience (UX) and design of websites and mobile applications. In order to construct upon a potentially significant area of user experience and consumer behaviour research, a review of the literature examining the current state of knowledge about user experience in online platforms with regards to consumer buying behaviour was conducted. This review focuses on the factors of user experience research; namely, colour, usability and aesthetics, and highlights consequences of these factors on consumers.

Web User Experience and Consumer Behaviour

Bengaluru has the unfortunate distinction of having the highest vehicles per capita in the entire country. To put it in layman’s terms, there are more vehicles per every 1,000 people compared to many of its peers. For every 1000 people in the city, Hyderabad has 440 vehicles; Chennai has 435 vehicles, Delhi 448 vehicles. Bengaluru ends up struggling with about 488 vehicles for every 1000 people living in the city. Adding to these numbers a very high percentage of almost 20% of traffic consists of four-wheelers which demand a much larger space for parking these long vehicles. Management of parking space hence is a crucial element in solving traffic problems.
 
Our concept, ParkEasy, aims to solve this issue; an app based platform for booking car parking spots for short-term in the city. ParkEasy offers parking spots in private complexes, apartment complexes, individual residences with extra parking and Government roadside parking. The app works with the principle of online booking and payment with use of barcodes and time slots.

Entrepreneurship Development Project - ParkEasy

Indian healthcare sector is much diversified and is full of opportunities in every segment which includes providers, payers and medical technology. With the increase in the competition, businesses are looking to explore for the latest dynamics and trends which will have positive impact on their business. India's competitive advantage also lies in the increased success rate of Indian companies in getting Abbreviated New Drug Application (ANDA) approvals. India also offers vast opportunities in R&D as well as medical tourism. To sum up, there are vast opportunities for investment in healthcare infrastructure in both urban and rural India.