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The Candle Project is a wonderful initiative to empower underprivileged children through education and love to enable them to compete with their more fortunate peers.

Teaching Volunteer

Bachelor of Commerce (B.Com.)

Master of Business Administration (M.B.A.)

Led digital strategy and implementation - UI/UX, social media, web, content, AR and mobile for over 15 brands in Cadbury and Marico. 

✦ Initiated Madison Next under the CEO’s aegis - conducted workshops on Digital Content and Selling Ideas across India for over 300 employees
✦ Conceptualized campaigns that won top awards at Festival of Media (Asia & Global), EMVIES, Goafest, Kyoorius, Campaign India & IDMA 

Campaigns:
✦ Saffola Fit Foodie - Conceptualised and created a multi-platform healthy cooking content product with an e-commerce website & mobile app One of the most successful and highly rated initiatives by Marico Ltd. resulting in 42% increase in sales and 22% increase in market share 
✦ Saffola Life #ProtectHerHeart - Influenced 20 blue-chip companies to grant heart check-up holidays for women on World Heart Day Reached over 20 Million people and Saffola’s Good-For-Heart scores rose by over 50% 
✦ Nihar Mobile Paathshala - Built an IVR mobile-based English education platform f

Senior Creative Strategist

Digital Marketing Manager

One of the first 5 hires in the core team of the start-up agency which grew to over 50 employees within a year. Co-lead digital strategy and content for diverse brands like Shoppers Stop, Sony Music, Star Movies, HSBC, Asian Paints and Tata DoCoMo.

✦ Created one of India’s first dual-screen interactive experiences for Slice: Aamsutra, increased brand engagement by over 70% and revenues by 7% 

✦ Revamped Google Adwords, display and SEO strategy for HSBC UK, increased click-through rates by 9% and conversion rates by 30% 

✦ Executed an award winning campaign for Asian Paints’ #Speechless by creating a set of live mime videos based on UGC, earned ~1 million views 

✦ Managed the B2B marketing efforts for Tata DOCOMO’s SaaS offering - increased new business leads by 30% 

✦ Pitched for 18 clients in 2 months, with an unprecedented success rate of 50%, leading to our team being appreciated by WPP’s Sir Martin Sorrell himself 
1. Implemented Edward De Bono’s Six Thinking Hats method to im

Senior Copywriter

Entrusted with managing the biggest client, Gitanjali Jewels - writing print ads and radio spots, creating websites and planning events

✦ First brush with business development which culminated in a project worth 5 lakhs involving the creation of corporate videos
✦ Performance based promotion from intern to copywriter within 3-months, a feat which otherwise takes over a year to accomplish
✦ Worked with the founder on conceptualising India Resort Fashion Week 2012 - an in-house initiative with over 30 top designers participating

Junior Copywriter

Managed digital content and strategy for Pepsi, Red Bull, Puma, Louis Philippe & L’Oreal Paris – spearheaded the agency’s first ever award-winning campaigns. 

✦ Worked on a grueling 12-week long pitch to bag the Pepsi and 7Up businesses worth over 2 crores, the agency’s biggest win ever 

✦ Executed Pepsi’s global ‘Live For Now’ campaign launch in India and the first Pepsi IPL launch

✦ Conceptualised and created India’s first interactive music banner which live-streamed a concert with on-demand songs through a Twitter engine Over 500,000 live viewers, generated over 20 million impressions and won Gold at several advertising award festivals like IDMA and Goafest 

✦ Managed the social media control room with a team of 6, at the Pepsi IPL matches - created live illustrations based on Tweets, shown on national TV 

✦ Tripled the revenue generated from Louis Philippe by proposing effective brand campaigns and strategy for the changing consumer landscape 
1. Launched the A/W 13 collection

Copywriter

Senior Manager - Digital Marketing

Head - Digital Marketing (Turbostart) and Founding Team(Alt–)

Head of Marketing

At Snipe, we're building the world's best learning, engagement, retention, adoption and loyalty tools to help organisations delight their stakeholders and drive growth with the power of Gamification.

Co-founder and COO

Building the future, starting with an AI agent to help folks get tasks done. Might even need to build an AI operating system if we can get to it. 

The influence of machine intelligence and therefore the way humans and machines interface is going to evolve at a much faster rate now. Join us to build this inevitable future for ourselves. 

Creator

From Marketer to Builder to Seller. Building the future, one product at a time.

Know about Anshul Tibrewala’s work experience, education, bootcamps, certifications, and much more. Anshul Tibrewala