Shifting from HCD to Life Centered Design

Activating Strategy

Designing a Business

Designing Strategy

Business Innovation

Facilitating Workshops

Traducteur

Bac +1

Emprendimiento

Negocios Internacionales

Art Fundamentals

UX/UI Designer

Intern

Worked collaboratively to design the best interaction model. Conducted benchmarking on product features to design the flow of a multi-user caregiving app. Joint Client Project with Red Academy.

UX Designer

Market research for the production of vanilla beans  in the pacific shore of Colombia under agroforestry conditions.

Zoomforth is a US-based no-code/low-code design platform serving Fortune 500 clients.

· Improved existing design system by rebuilding interactive components as Variants in Figma, leading to improved work ecosystem and a 20% increase in new mockup assemble speed.
·Identified gaps in the Product Design and Development process by collaborating closely with engineers and cross-functional teams to implement improvements and incorporate feedback from user research.
·Developed high-fidelity wireframes and prototypes while improving the information architecture of dashboards. Lead user testing sessions that contribute to the problem-solving exercise.
·Achieved a smooth handover process by planning thoughtfully and providing articulate walkthrough videos, and Figma files detailing user flows, new components, and specifications.
  Key Accomplishments:	
· Slashed website build time and costs while reducing user reliance on support and design assistance by 15%, achieved through the revamp of the 

Product Designer

Main point of contact with international customers. Built new client relationships and customized product orders according to their needs while fulfilling challenging quotas. Developed and maintained international sales and distribution accounts in Asian countries by providing the best customer service for a rendering company.

Manager International Business

• Coordinate with logistic operator to set booking dates, follow up on ocean freight rates
and transit times.
• Coordinate with international agent network to facilitate the tracking of the shipments
and ensure delivery of the goods on time as well as the customs clearance while giving
day to day updates to the customers.
• Pay agents abroad and monetize payments of international customers.
• Maintaining SOP’s.
• Coordinate the packing of the products and keep inventory of the different warehouses.
• Document preparation specific to given customers. Process documents according to letter
of credits and customs clearance requirements.
• Quotes for customers as well as maintain a proactive customer service to resolve and
identify customer needs.
• Logging everything into our in house system and maintaining the data accurate.

Directora Exportaciones

📌 Sweet Rush: analysis and curriculum mapping, creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.

Designed eLearning, vILT, ILT, performance support materials, and other materials as required.
Actively collaborated with the Creative Director at the earliest phases of the project to design engaging and effective learning.
Uses documents such as the design document and storyboard to communicate with the development team and the client.
Received and incorporates feedback from clients, internal team, and the Lead ID.

·	Consulted Fortune 500 clients to define sales proposal template requirements and designed scalable, customizable solutions 
·	Followed user experience guidelines to design content while testing layouts resulting in user actions.
·	Determined the best layout options following industry standards 
·	Oversaw the development of landing pages, RFPS, and onboarding pages for companies operating across multiple industries by transforming PDFs into digestible and interactive sites
Key Accomplishments:	
·	Designed replicable and editable pursuits and RFP’s templates that enabled closing deals .  
·	Designed whitepapers and case studies for Zoomforth allowing leads to better understand the platform features.

Client UX Designer

Founding Member

- Redesigned promotional landing Page leading to • 40% increase in session rate  • 39% increase in active users  • 42% increase in new users  • 88% increase in key events (purchases)  • 87% increase in revenue compared to last year metrics

- Researched solutions, assessed in-house feasibility, and defined needs to guide the decision-making process for the new Brand Space and DAM, leading to $3000 yearly savings in software costs.

- Streamlined the design-to-development handover process, ensuring smoother collaboration and faster implementation, resulting in improved team collaboration. 

- Optimized file creation and campaign editing workflows through autolayout.

Sr. UX/UI Designer

• Established KPIs for regenerative efforts and biodiversity monitoring by facilitating transformative innovation workshops in Támesis, Antioquia
 • Enhanced stakeholder relationship analysis and identified sustainable ventures by designing an interactive stakeholder map in Figma 
• Increased digital engagement by redesigned a website for a social enterprise that helps folks who have experienced gender-based violence.
• Enabled a tech startup to close the gender pay gap and get funding by conceptualizing the design of its  dashboard and presentation deck.

Product Designer | Business Designer

Product Designer, 6+ years in UX/UI. I blend data-driven design. Revenue strategy, Design Systems, CRO, and A/B testing.

Know about Laura Castano's work experience, education, bootcamps, certifications, and much more. Laura Castano