Managed a team to deliver strategic marketing projects that make an impact. Communicated with the internal team and the client so that everyone understood what we are delivering, to whom, why, when....and for how much.

Senior Project Manager

• Generate pharmaceutical leads 
• Research drugs in the pipeline (and the teams that work on them), then target them with messaging about the Axon product(s) that will solve their business challenges
• Create pitch decks that demonstrate how Axon's products and programs align with the brand's strategic imperatives
• Communicate Axon's story and product offerings through various digital channels
• Manage clients and digital programs from strategy, through execution, and production

KEY SUCCESSES
• Close rate increased 60%

Director Of Marketing And Business Development

Member

See above...only with less experience and simpler projects.

Project Manager

Associate Marketing Director

Managed the overall schedule of projects and the people working on them.

Traffic Coordinator

Rebranding Cramer, building an audience, initiating key partnerships, launching national campaigns, publishing valuable content, and generating consistent press enabled Cramer to grow from a locally known event and video agency to a national contender.
•	Developed and managed the marketing strategy, budget, editorial calendar
•	Managed all marketing campaigns, projects, and resources 
•	Crafted and sent the internal and external e-newsletters via Pardot
•       Launched a new website, managed the CMS, SEO, and web analytics
•	Published event marketing trends that were delivered to 100,000 marketers’ inboxes each month
•	Generated consistent press for the agency 
•	Launched and hosted a podcast
•	Created, analyzed, and adapted programmatic ad campaigns 
•      Managed social media channels, social listening, analytics
•      Wrote sales enablement emails, case studies, blog posts
•      Hosted and sponsored industry events  
•	Presented marketing analytics, updates, successes, and oppor

Marketing Director

Director of Marketing

Marketing Director at Opus Agency

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